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Bob discusses why the Arts & Economic Prosperity IV findings are significant.
Randy Cohen explains the three measurements of economic impact used in Arts & Economic Prosperity IV. (1:37)
Randy sheds some light on how the arts held up during the Great Recession and how the Arts and Economic Prosperity IV research study helps to demonstrate the resiliency of the nonprofit arts and culture industry. (2:19)
The "input/output" economic model and rigorous study methodology used in AEP IV is explained. (1:47)
Randy Cohen welcomes you to the Arts & Economic Prosperity IV web pages and walks you through the resources. (1:44)
Randy Cohen gives an overview of the AEP IV research study at the 2012 Annual Convention.
Randy Cohen expands on the idea of event-related audience spending as revealed in AEP IV. (1:03)