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Keynote Speakers
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This year's convention featured the following prominent keynote speakers:
Saturday, June 11, 2005
Malcolm Gladwell
Author of The Tipping Point and Blink
Malcolm Gladwell has the uncanny ability to generate value by interpreting groundbreaking research and applying it to business. With his best-selling first book, The Tipping Point, Mr. Gladwell embedded the concept of the tipping point in our everyday vocabulary and gave organizations new tools for understanding trends. His New York Times #1 best seller, Blink: The Power of Thinking Without Thinking, analyzes intuition—how we know what we know, instinctively—and explores how we can improve our instincts for good decision-making. Malcolm Gladwell was born in 1963 in England and grew up in Canada. He graduated with a degree in history from the University of Toronto in 1984. From 1987 to 1996, he was a reporter for the Washington Post, first as a science writer and then as New York City bureau chief. Since 1996, he has been a staff writer for the New Yorker. He has been nominated for a National Magazine Award and his work was featured in the cover story of Fast Company’s January 2005 issue.
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Sunday, June 12, 2005
Alejandro Escovedo became a legend in his own time the right way: by making extraordinary music and writing songs that stand among the best written in our time. Part of the legend comes from No Depression, the roots music magazine that named him Artist of the Decade well before 2000. His eclectic musical stylings have won him local, national, and international accolades and have kept him touring throughout the United States and Europe for well over two decades. During a performance in April 2002, Mr. Escovedo collapsed due to complications from Hepatitis C. An array of artists immediately put together benefit concerts to help sustain him financially. In addition, Or Music released Por Vida, an album of his songs performed by a stellar assortment of musicians. Austin’s mayor proclaimed November 4, 2004, Alejandro Escovedo Day, on which many of the Por Vida artists celebrated his work and life with a concert at Austin’s Paramount Theatre. Money raised from this and ongoing sales of Por Vida have gone to the Alejandro Fund, bringing awareness to the growing national and international health crisis posed by Hepatitis C. But these events were not the climax of Alejandro Escovedo’s career, and certainly not its summation. Refreshed and as courageous as ever, he began working live again in late 2004.
Edward L. Bailey
Vice President, Brand Development
Austin City Limits
Ed Bailey is currently vice president of brand development for Austin City Limits—the venerable PBS concert series produced by KLRU public television in Austin, TX. Since being named the director of Austin City Limits’ 25th Anniversary in 1998, Mr. Bailey has spearheaded its expansion as a diversified music brand and has overseen such projects as the Austin City Limits exhibit and merchandise store in the new Austin airport; the Best of Austin City Limits Country series created for CMT; the debut of the Austin City Limits Music Festival, with the economic impact to the city estimated at over $25 million; Austin City Limits’ receipt of the National Medal of Arts from President Bush; and the 30th anniversary release of a new line of DVDs scheduled for this year. Before moving to Austin, Mr. Bailey was part of the launch team that opened the Rock and Roll Hall of Fame and Museum in Cleveland, OH. He began his career as an advertising executive, and for six years supervised the advertising and market development for Cedar Point Amusement Park & Resorts, Ohio’s most visited tourist destination. His experience building public-private partnerships has lead to consulting assignments with Paul Allen’s Experience Music Project in Seattle, Farm Aid, the Buddy Holly Center, and the River Music Experience. Mr. Bailey serves on the boards of the Austin Music Foundation, Saveur Texas Hill Country Wine and Food Festival, Alejandro Fund, and the advisory committee of the Austin Film Festival. He has been a feature presenter at IEGs Annual Sponsorship Summit, International Amusement Parks & Attractions Annual Meeting, SXSW Music Festival, and has been a sponsored lecturer with Richard Florida at Creativity Group conferences, Memphis 100, and Creative Cities Summits.
Monday, June 13, 2005
Peggy Conlon
President and Chief Executive Officer
The Advertising Council
Peggy Conlon joined the Advertising Council in June 1999. Each year the Ad Council mobilizes more than $1.5 billion of advertising time and space, as well as the creative services of over 50 major advertising agencies. Since Ms. Conlon joined the Ad Council, the organization has doubled the work produced on behalf of its public service advertising campaigns. She has partnered with both the Clinton and Bush administrations to use the power of public service advertising to improve some of the nation’s most pressing issues. She organized the Campaign For Freedom to address the critical issues resulting from the events of September 11 and was awarded the New York Women in Communications Matrix Award for Advertising in 2002. Ms. Conlon serves on the board of directors of the Harvard School of Public Health’s Health and Social Behavior Advisory Committee and has been appointed by former President George Bush and First Lady Barbara Bush to lead the National Dialogue on Cancer. Ms. Conlon earned her B.A. in communications from the California State University at Fullerton and her M.A. from the Annenberg School of Communications at the University of Southern California. She also served as a public affairs officer in the U.S. Naval Reserve for seven years.