Patricia Martin
President
LitLamp Communications Group
Author, consultant, and recognized expert in cultural marketing trends, Patricia Martin is president of Chicago-based LitLamp Communications Group, the firm she founded in 1995. The firm serves a variety of clients who need to forge and manage innovative communications through marketing alliances. Sample clients include: Discovery Channel, Bank North, MCI, Unisys, the Art Institute of Chicago, Brooklyn Public Library, The Gene Siskel Film Center, National PTA, the New York Philharmonic, Seattle Opera and Reading Is Fundamental, Inc. To date, her efforts have helped clients yield over $200 million in new revenues through sponsorship, licensing, and cross-promotions.
Martin’s first book, Made Possible By: Succeeding With Sponsorship is an industry classic in its fourth printing. Martin has been featured for her innovative work in sponsorship marketing in Chicago Tribune, The Wall Street Reporter, The Harvard Business Review, and Brand Week Magazine. She also contributes regular commentary for Crain’s Chicago Business. A popular speaker, Martin lectures at the University of Chicago and the Lake Forest Graduate School of Management.