Creating Corporate and Other Nonprofit In-Kind Partnerships
Donations may not always be in the form of money. As nice as money is, in-kind donations such as space for events, professional expertise, and administrative services are not only welcome but valuable. Reduced overhead can directly affect an organization's bottom line. Both nonprofits and businesses can find creative ways to serve one another. Philadelphia Volunteer Lawyers for the Arts has created partnerships with fellow nonprofits with which it hosts events or educational programs. Artistic Mag has worked with several partnerships which engaged employees and the community in creating other new partnerships through various types of communication and marketing tools. Come listen to how in-kind donations can strengthen relationships among nonprofits, corporate donors, and individual supporters, as well as providing an excellent marketing resource.
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How Can An Art Fair Change the Image of a City in Just 5 Years? By Successfully Partnering with Government and Business!
Find out how Art Basel Miami Beach, now the most successful art fair in the world, has changed the perception of Miami into a worldclass cultural center and how it has been a draw for 15 other art fairs to stake out a piece of the cultural pie. The New York Times calls Art Basel Miami Beach, “The Olympics of the art world” and the Miami Herald named it “The Dom Perignon of art fairs.” Panelists include representatives from The Greater Miami Visitor and Convention Bureau, Art Basel Miami Beach, the publisher of Art Circuits magazine, a gallery owner, and a member of the Art Basel Selection Committee. Come hear how it all happened.
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Measure for Measure: How to Know If You're Making an Impact on Target Audiences
Can supporting the arts have a positive influence on corporate perception? This session, run by a business executive and market researcher, will teach participants about measuring how arts support can influence the target audience. This interactive and hands-on session will use United Technologies Corporation and its public art project as a case study in how to measure public awareness, attitudes toward the company, and interest from the business community. The case study centers around public art commissions in New York, Boston, Hartford, and London. Hear from the researcher, as well as the corporate client, about why you should measure perception, how it can be done effectively, and what to do with the data once you have it.
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StageVision: New Media and the Theater-Going Experience
StageVision, now live in over 10 nonprofit regional theaters across the country, presents branded, theater-related content to audiences before the show, during intermission, and after the curtain comes down. Inaugurated with support from the National Endowment for the Arts, this project has brought theater into the media age through creation of content that can be reused in cable, internet, and private network applications. Join StageVision creator Bruce Whitacre and lead sponsor Neal Lattner of Sharp Electronics to learn how this project was created and implemented, and how it’s working. Also, gain insights into the perception of media partnerships, arts versus sports opportunities, and how a leading arts in-kind sponsor leverages its investment.
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For more information about this program or any Americans
for the Arts programs and services, please contact us by e-mail
or call us at 202.371.2830
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