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program tracks
Economic Development: Sessions
Putting Cultural Assets to Work: Strategies for Communities
Learn from research on how cultural assets can be mobilized in economic development plans. Through a simulation exercise, get hands-on practice for putting your community's cultural assets to work. Workshop leaders will survey seven successful approaches used by communities large and small. In small groups, participants will employ their creativity and develop economic and community revitalization scenarios for a hypothetical small town using its distinctive values and assets. The session will familiarize participants with asset identification techniques, strategic thinking, and developing partnerships across the spectrum of business, government, the arts, as well as social and environmental issues.
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Making the Case: AEP III Advocacy Strategies
Following the release of national data for Arts & Economic Prosperity III, this session highlights how the study has been used locally for effective advocacy. Learn tips and tricks from arts, government, and business leaders on how to demonstrate that the arts are an industry that supports jobs, generates government revenue, and is the cornerstone of tourism.
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Rapid Growth: Regional Approaches to Cultural Development in the Southwest
Exploding growth, increasing immigration, and transient residency characterize the three regions highlighted in this session. Learn from Las Vegas, a city with cultural programs that draw from local residents' sense of place and demonstrate how diverse cultural identities provide connection among groups living in the same locale. Discover how the West Valley Arts Council brought together 13 separate municipalities in the Phoenix metro region to plan for cultural amenities as new cities were being built from the desert up. Find out how the Cultural Office of the Pikes Peak Region (COPPeR) was created from a politically-polarized community where the arts lacked a place at the table in government, tourism, and economic development. Brief presentations will be followed by a moderated discussion on key challenges and opportunities in cultural development.
Presenters:
- Anne Hatch, Folk & Traditional Arts Specialist, Wyoming Arts Council
- Christina Barr, Program Outreach Coordinator, Western Folklife Center
- Irma Varela Wynants, Cultural Specialist, Winchester Cultural Center
- Bobbie Ann Howell, Cultural Center Coordinator, East Las Vegas Cultural Center
- Julie Richard, Executive Director, West Valley Arts Council
- Diane Mataraza, Consultant, Diane L. Mataraza, Inc.
- Kimberely Sherwood, Principal, Third Sector Group
- Susan Edmondson, Executive Director, Bee Vradenburg Foundation
Presenter Handout(s):
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Creative Transition: Economic and Cultural Revitalization in the Northeast
The arts are a powerful tool to retain residents, attract a broader economic base, and revitalize a city's image and infrastructure. Go behind the scenes of a rebranding initiative in Salem, MA, a culturally rich city that suffered from an antiquated public perception and cut through decades of rancorous debate to reach common ground. Drawing from work for the Rockefeller Foundation, learn what type of data local planners and economic developers find useful, as well as how these tools informed a comprehensive plan to revitalize an area of Orange, NJ. Hear how city officials and business leaders in Reading, PA, took a risk and raised $15 million to transform a 160,000-square-foot industrial facility into GoggleWorks Center for the Arts. Brief presentations will be followed by a moderated discussion on key challenges and opportunities in cultural development.
Presenters:
- Mark Minelli, President, Minelli, Inc.
- Greg Liakos, Communications Director, Massachusetts Cultural Council
- Jay Finney, Vice President of Marketing, Peabody Essex Museum
- Patricia L. Smith, Director, Special Initiatives, The Reinvestment Fund
- Mark J. Stern, Professor, UPenn, Social Impact of the Arts Project
- Patrick Morrissy, Executive Director, HANDS, Inc
- M. Christine Dwyer, Senior Vice President, RMC Research
- Diane Labelle, Executive Director, GoggleWorks Center for the Arts
Presenter Handout(s):
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Urban Arts: How Large Cities Get Creative
Creative cities take risks—balancing the interests and limitations of many partners to make it happen. Carol Coletta from Smart City Radio moderates this conversation among arts, business, and government leaders. Using examples and experiences from Austin, TX; Washington, DC; and Toronto, Canada the group will illustrate how strategic partnerships between private investors, local and federal government, and nonprofit organizations provide both the political and financial capital to move arts-based community development projects from concept to completion.
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Pennsylvania Cultural Data Project
After four years of planning, seven public and private Pennsylvania funders have partnered and launched a statewide data collection and management tool for cultural organizations. In addition to standardizing the financial segment of the application process, this online tool is providing multiple ways for institutions to track their trends over time, benchmark against peers, and learn how to use their data. Now, with two years of use and 1,000 data profiles from more than 400 organizations, the data is being used for research and reporting as well as by the organizations themselves. Come hear partners of this project discuss both the challenges and benefits to date.
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Building Cross-Sectoral Support for Arts and Culture: Insights from the Study of Artists
Commercial, nonprofit, and community arts advocates have a difficult time building a common public policy and funding agenda. How can we build a cross-sectoral coalition analogous to what high tech and medicine have accomplished, changing public perceptions of the economic and social benefits of the arts? This session presents the results from a large-scale study of California artists crossing boundaries between commercial, nonprofit, and community work in building careers and ongoing artistic practice. The session will explore artists' views on, and pioneering examples of, institutions, programs, and funding strategies to encourage such crossover, which is much more extensive and welcomed by artists than previously understood.
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Don't Ask, Don't Tell: Making Money Inside Nonprofits
With fundraising challenges increasing, many organizations are considering new, creative ways to increase their nonadmission income. At the same time, for-profit organizations take issue with unfair nonprofit advantages, and Congress proposes restrictive pieces of legislation aimed at nonprofits. Some organizations are considering dropping their nonprofit status to be more entrepreneurial. Most organizations are just hoping not to get caught, but this "don't ask, don't tell" approach isn't wise in the face of Sarbanes Oxley legislation and heightened calls for transparency. This panel from Indiana, Texas, and California will discuss creative ideas that are legal, along with current law, the pros and cons of nonprofit status, and the blurry lines of doing business.
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The Performing Arts Center of 2032
What will performing arts centers look like in 25 years? This session will report on the results of an April 2007 think tank in which performing arts facility managers, artists, demographers, fundraisers, and builders will be challenging each other to envision the future in two days of presentations and work sessions. Come hear the latest thinking on facility financing, design, and purpose—now and in 2032.
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For more information about this program or any Americans
for the Arts programs and services, please contact us by e-mail
or call us at 202.371.2830
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