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program tracks
Private Sector: Sessions
Innovator: Mark Brewer: Fundraising, Philanthropy and Community Investment: The Changing Landscape of Capital Acquisition for the Arts
One of the most studied elements of our work is the availability of money: who has it and how we should go about getting it. But we're studying shrinking markets as we continue to use campaign strategies that "start from zero" every year. As our business models age, the lifecycle of fundraising is straining our leverage, credibility, and value propositions. The shift of corporations from "donations" to "investments with measurement" is changing the definition of "support" from a core market. Meanwhile, corporations, foundations, and even individuals are using new venture philanthropy models, combining and leveraging resources to make "portfolio investments," and rolling community investment into their business models. This presentation and discussion will focus on the challenge and opportunity of new social investment strategies, models of open source philanthropy, and how arts organizations must compete in a growing nonprofit sector.
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Trends in Corporate Giving
What key issues are facing corporations when giving to the arts? How can the arts help them address these issues? More and more funding for the arts is coming from small to midsized businesses. While funding for the arts is a major portion of their giving, they can’t compete with major corporations for visibility. What do midsized and smaller businesses look for when giving to the arts? What motivates their support and how can they help encourage their peers toward arts giving?
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BVA 101: Establishing an Effective Business Volunteers for the Arts Program
BVA program managers discuss the logistics of start-up as well as actual problems faced by established BVA programs. This session is designed for new BVA managers as well as for those organizations considering adding this program to their stable of offerings.
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Arts Giving from Small Business
As giving from major corporations shrinks, how can arts organizations and councils efficiently reach out to the myriad of small businesses in their area? Join two leaders in this field for a lively discussion of how to reach small business owners and how to convince them that giving to the arts is in their best interest.
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UAF 101: Establishing an Effective United Arts Fund
UAF managers discuss logistics of start-up as well as actual problems faced by established UAFs. New research on starting a UAF also will be presented.
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The Future of Private Sector Giving to the Arts in America—An Update on Americans for the Arts Inaugural National Arts Policy Roundtable at Sundance
In October 2006, the inaugural Americans for the Arts National Arts Policy Roundtable convened at Sundance, hosted by Robert Redford, chairman of the Sundance Preserve, and Robert Lynch, president and CEO of Americans for the Arts on the topic of “The Future of Private Sector Giving to the Arts in America.” The convening represented a groundbreaking gathering of 29 leaders from business, foundations, individual philanthropy, academia, and government. This session will present the findings of the research, as well as the recommendations from the participants which cover a wide-range of strategies from encouraging workplace giving and matching gifts for the arts, to proposing new research on how the arts benefits business, as well as the execution of a national messaging campaign to communicate the public value of the arts to the private sector. Join members of the 2006 Roundtable and Americans for the Arts staff for a lively discussion on what these recommendations mean for the field—and practical advice on how they can be leveraged locally.
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- Marian Godfrey, Managing Director, Culture and Civic Initiatives, The Pew Charitable Trusts, and Chair, Americans for the Arts’ National Arts Policy Roundtable, The Pew Charitable Trusts
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MetLife Foundation National Arts Forum: The Role of Arts Education in Lifelong Productivity, A culminating event in the MetLife Foundation National Arts Forum Series
This joint session with the Arts Education track will feature an interview with Sir Ken Robinson followed by a panel of respondents from education, business, and the arts. The forum will conclude with a dynamic working session in which participants will begin to craft a policy statement on the value of the arts in the entire human life cycle.
Leaders from a diverse array of fields, including banking, law, commerce, education, psychology, government, science, culture, and the arts, are implementing strategies to draw on the assets and innovation of hundreds of citizens.
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MetLife Foundation National Arts Forum: The Role of Arts Education in Lifelong Productivity, A culminating event in the MetLife Foundation National Arts Forum Series
This working session will examine relevant appeals made to various portions of the private sector to encourage support of the arts, with a goal of closing the session by drafting a policy statement. Looking at social responsibility, workforce recruitment and retention, and other issues raised in the first half of the forum, attendees will have a chance to actively examine how the field might work together to speak with a single voice.
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Supporting the New Cultural Workforce
With the looming retirement of hundreds of thousands of baby boomers, some forward-looking companies are beginning to examine how their corporate culture will have to change in order to attract and retrain Generation X and Y employees. Join leaders of several businesses as they discuss how new programs are being put in place to begin to understand the changing identities and behaviors of their employees and recruits.
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The Hidden Secret of Corporate Voluntarism
Learn why companies gravitate to skills-based volunteering for their employees and how the arts stand to benefit. A new research study statistically demonstrates the long-term implications for building new advocates, patrons, and audiences for the arts among diverse sectors of business people. Arts organizations are challenged to create new and innovative ways to engage business to support their activities. Effectively using the business workforce as leaders in their organizations can reap long-term rewards both financially and through advocacy. While companies are increasingly encouraging employees to become involved in the community, the trend is often toward short-term, team-based, and skills-based involvement. The discussion will focus on how best to use the capabilities of business volunteers to create short-term solutions and provide continued engagement in and support for the arts organzation. Speakers will discuss how arts organizations can work in partnership with companies to provide measurable objectives for both parties.
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New Philanthropists
This session will focus on younger philanthropists from the small donor to those starting new foundations. A key element of the new wealth is a loss of a sense of “place.” These donors often are not living in the place they grew up, have several homes around the country/world, and move much more often. Traditional approaches that have focused on solving community problems have not worked as well. Donors need to be persuaded that larger societal issues are being addressed. This session will also address how new forms of philanthropy are blurring the lines between strict philanthropy, sponsorship, and venture capital, as well as how arts organizations can take advantage of this new trend.
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Powering Corporate Performance Through Arts-Based Learning
While 81% of the corporate leaders surveyed in a recent Conference Board study consider "creativity" an essential skill for the 21st Century workforce, only 21% report excellence in this area among recent college graduates seeking employment with their companies. Learn how Creativity Connection (a program of the Arts & Business Council of Americans for the Arts) partners with innovative local arts organizations across the country to help corporations address this critical skill deficit through arts-based training, in the process deepening ties between arts and business in their communities and changing the paradigm of the value proposition in this relationship.
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For more information about this program or any Americans
for the Arts programs and services, please contact us by e-mail
or call us at 202.371.2830
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