Rohit Bhargava
Senior Vice President, Digital Strategy & Marketing
Ogilvy 360 Digital Influence
Bhargava is a founding member of the pioneering 360 Digital Influence team at Ogilvy and author of the award-winning new marketing book Personality Not Included, an entertaining and useful guide to using your personality in marketing. He also publishes the Influential Marketing blog, which is currently ranked among the top 50 marketing blogs in the world, and has been featured as an expert in global media including The Wall Street Journal, BusinessWeek, and MarketingChina. He is widely recognized across the marketing industry (and on Wikipedia) for inventing the concept of Social Media Optimization (SMO) on his blog.
In addition to leading marketing strategy for some of Ogilvy's largest clients, Bhargava is also a frequent industry keynote speaker at digital, marketing, and public relations events around the world with upcoming 2008 appearances in Singapore, London, Kiev, Toronto, and more than dozen cities across the United States. He lives in Washington, DC. Personality Not Included is Bhargava's first book and is published internationally by McGraw-Hill. It will be translated into five languages by 2009. The book has received significant early praise and features a forward by best-selling author and entrepreneur, Guy Kawasaki.