Mark Shugoll
CEO
Shugoll Research
Mark Shugoll, Ph.D. is CEO of Shugoll Research in Washington, DC, one of the nation’s leading marketing research companies for the arts. Its clients include a prestigious roster of nonprofit theaters, symphony orchestras, opera companies, dance companies, performing arts centers, museums, choral groups, and arts associations.
Under Mark Shugoll’s leadership, Shugoll Research has been an active supporter of the arts. It has created a series of nationally known arts education programs including TheaterTrips! which underwrites theater tickets for students and ArtSpeak! which brings great artists such as Brian Stokes Mitchell, Kristin Chenoweth, Audra McDonald, Marvin Hamlisch, and Stephen Schwartz into schools. Shugoll Research was named one of the “10 Best Companies Supporting the Arts in America” for 2007 (and previously for 2005) by the Business Committee for the Arts and Forbes magazine. Shugoll Research has also been honored with the Business in the Arts Commitment Award (1998), the Business in the Arts Innovation Award (2000), the 2002 Washington Post Award for Innovative Leadership in the Theatre Community, the 2002 Council of American Survey Research Organizations Community Leadership Award for Promoting the Arts Through Research and School Outreach, and the 2003 Founders Award from the Cultural Alliance of Greater Washington.
Dr. Shugoll is chairman of board for Arena Stage in Washington, DC. In addition, he is a member of the boards of the Mason Arts Partnership at George Mason University, the Business Committee for the Arts, and Theatre Communications Group. He also serves on the Communications Committee for the Washington Performing Arts Society. Previously he served on the Helen Hayes Awards Board. In his industry, Dr. Shugoll just completed three terms on the board of the Council of American Survey Research Organizations (CASRO) and is chancellor emeritus of CASRO University, the industry’s education and professional training organization.
Dr. Shugoll received his B.A. from Union College in New York in 1973, a master’s in public administration from American University in 1974, and a Ph.D. in political science from American University in 1979.