2008 knowledge exchanges
Public Art Master Planning: Developing a Plan for Your Community
Reston, VA and Arlington, VA
December 5–6, 2008
Agenda · Registration · Hotel Information · Transportation
Nationwide, community leaders are looking to public art to improve public spaces and revitalize civic infrastructure. A public art master plan—and the community process by which a plan is developed—offers a way to define a community’s identity as well as address cultural and physical improvements within the context of broader urban and regional planning efforts. This Knowledge Exchange will provide an in-depth exchange of insight and information among public art, urban planning and design, and private development professionals from across the country. A case study approach will examine the public art master plan currently in development for Reston, VA, alongside the well-established plan in Arlington, VA. Presentations and facilitated conversation, led by Todd Bressi and Meredith McKinley (via Partnership), will focus on the development and planning process, gaining support, implementation, and lessons learned.
What You'll Get and Why You Should Attend
- The Knowledge Exchange will offer practical hands-on information on how a public art plan can successfully be developed and implemented including how to build key constituencies within agencies and communities.
- Tutorial sessions, panels, and informative presentations will provide interdisciplinary knowledge sharing among public art administrators and consultants, city planners and urban designers, architects and landscape architects, developers, artists and civic leaders.
- Facilitated, interactive, open sessions and peer-to-peer conversations will be organized around identification of key issues and best practice problem-solving solutions.
Located adjacent to our host hotel, The Marriott, a short walk across the Potomac River offers attendees access to the trendy shops and restaurants of Georgetown. Consider taking advantage of our discounted hotel rate and spend an extra day touring the museums and cultural offerings of Washington DC!
Thanks to our local partners: Arlington County Cultural Affairs Division, Arts Council of Fairfax County, Initiative for Public Art Reston, and The Greater Reston Community Center.
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| Thursday, December 4 Arlington, VA | |
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Optional attendance Thursday evening at Rosslyn Spectrum | |
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7:00 p.m.–8:00 p.m. 7:30 |
Welcome Reception Unveiling of Corridor of Light by artist, Cliff Garten. A public artwork for Rosslyn. |
| 8:00 p.m.–9:30 p.m. |
Keynote Speaker Mr. Morrish will be introduced by Maurice Cox, director, Design, National Endowment for the Arts. This evening event is free and open to the public. |
| Dinner on your own | |
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Friday, December 5 | |
| 7:30 a.m.–8:30 a.m. | Registration At Marriott Key Bridge Hotel, Arlington |
| 8:30 a.m.–9:15 a.m. | Board Bus at hotel, travel to Reston During bus ride, an introductory overview presentation of Reston and the public art master plan. Arrive Reston Community Center, Lake Anne Village Center |
| 9:15 a.m.–9:45 a.m. | Welcome Robert E. Simon, Founder & Planner of Reston |
| 9:45 a.m.–11:00 a.m. |
Tutorial: The ABC’s of Public Art Planning |
| 11:15 a.m.–12:15 p.m. | Tour of Reston A brief walk around Lake Anne and continued discussion of the community and the master plan. Board bus to Reston Hyatt. |
| 12:30 p.m.–1:30 p.m. | Networking Lunch Reston Hyatt Welcome: James Cleveland, Developer |
| 1:45 p.m.–2:30 p.m. | Facilitated open session: Getting issues on the table Session will establish topic interest groups that will be tracked through the Knowledge Exchange. |
| 2:45 p.m.–4:45 p.m. | Case Study: Reston Public Art Master Plan Presentation and moderated discussion of the recently completed Reston Public Art Master Plan. Presenters: Todd Bressi, Meridith McKinley, Leila Gordon, Executive Director, Reston Community Center |
| 5:00 p.m. | Reception |
| 6:00 p.m. | Dine Around in Reston |
| 8:30 p.m. | Bus returns to Arlington Marriot Key Bridge Hotel |
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Saturday, December 6 | |
| 8:00 a.m. - 9:00 a.m. | Registration Rosslyn Spectrum |
| 9:00 a.m.–10:45 a.m. | Case Study: Arlington Public Art Master Plan Presentation and moderated discussion of Public Art Public Places (2004), Arlington’s public art master plan that has been in implementation for 4 years. Hear from the original creators of the master plan as well as respondents, multidisciplinary partners who continue to work together in implementation. Moderator: Roger Lewis, architect and writer, Washington Post: Todd Bressi, Angela Adams, Public Art Administrator, Arlington County Cultural Affairs. |
| 11:00 a.m.–12:30 p.m. | Pin-Up Session: Other public art master planning case studies This session will offer attendees an introduction to other plans and types of plans. Pin-up presentations will include presentation of: Public Art NEXT!; San Jose’s New Public Art Master Plan; Public Art Plan for Phoenix: Ideas and Visions, and many others. All attendees would be invited to bring copies of plans, (annual plans, department/system plans, area plans, private development plans) and to display and discuss the plans in roundtable discussion groups. People are welcome to float between discussions. |
| 12:30 p.m. –1:45 p.m. | Walking tour of public art in Rosslyn (optional) Attendees have option of taking a guided or on-your-own walking tour of public art in Rosslyn. Box lunches available. |
| 12:30 p.m. –1:45 p.m. | Box Lunches Pin-Up Session continues over lunch |
| 1:45 p.m.–3:15 p.m. |
Topic Interest Sessions |
| 3:15 p.m.–3:45 p.m. | Facilitated closing session Attendees will be asked to summarize key lessons learned, big ideas and unanswered questions, as well as examine next steps. |
| 3:45 p.m.–4:00 p.m. | Closing Remarks |
| 4:00 p.m. | Closing Reception |
*Topic Interest Session Sample Topics:
- Getting the most out of your plan.
- Creating a scope of work.
- Who needs to be involved?
- Creating an internal planning team.
- Focusing and finishing.
- Interfacing with other governmental planning processes.
- Where does your plan live?
- Giving the plan teeth: mandates, policy.
- Building internal and external constituencies.
- Who do you need to engage?
- What is their role?
- What are the most effective methods for engagement?
- Building support for doing a plan.
- Program assessment, or review, of an established plan.
- What is the role of artists in public art planning?
- Planning for private development programs.
Pre-Confrence Registration has now closed. On-Site Registration is available.
Three Easy Ways to Register
- Register Online
- Register by Mail
Download our printable pdf registration form and mail to:
Americans for the Arts
Attn: Knowledge Exchange: Public Art
1000 Vermont Ave. NW
6th Floor
Washington, DC 20005 - Register by Fax
Download our printable pdf registration form and fax to:
F: 202.371.0424
Hotel discount reservation deadline extended: Thursday, November 20, 2008
Marriott Key Bridge
1401 Lee Highway
Arlington, VA 22209
T: 703.524.6400
Reservations: 1.800.228.9290
Room Rates
$149.00 single/double. You must mention Americans for the Arts to qualify for the group discounted rate. All rooms are subject to 12.25 percent tax. Marriott Key Bridge Reservation Policy: Reservations must be canceled 24 hours prior to arrival.
Air
We have made it easier for you to come to the 2008 Knowledge Exchange: Public Art Master Planning: Developing a Plan for Your Community by partnering with Diplomat Travel Services
- Call Diplomat Travel Services, our preferred travel agency, at 1.800.476.2333 or 703.318.9400
- Be sure to identify yourself as Americans for the Arts 2008 Knowledge Exchange, and have your preferred arrival, departure, and payment information ready.
- You can e-mail the same information to katies@diplomattravel.com.
- Please be advised that Diplomat Travel charges a $32 booking fee for all airline reservations and a $10 booking fee for car or hotel booking if air is not booked with them. Diplomat Travel is also unable to help with air reservations made online if problems arise.
Ground
The closest airport is Ronald Regan National Airport (DCA)
- The airport is approximately 14 minutes driving distance from the Marriott Key Bridge
- Taxis are approximately $20.00 between the airport and the Marriott Key Bridge
- Parking is $15.00/per day
- Car Rental: To take advantage of special rates, call Diplomat Travel Services at 1.800.476.2333 or 703.318.9400
Public Transportation
- The Washington Metropolitan Area Transit Authority (METRO) is also available for your use. The Metro will cost $1.85 and is a short 0.25 mile walk upon exiting in Arlington.
- Enter at the National Airport metro station and ride the Blue Line towards Largo Town Center and exit at the Rosslyn Metro Station.
- Exit station using Ft. Myer Dr. Between 19th St & Wilson Blvd exit
- Walk approximately 2 blocks north on Fort Myer Dr.
- Turn left on Lee Hwy
- Walk approximately 1 block west on Lee Hwy