professional membership

Featured Member

Project:	Cultural List Cooperative
Organization:	Greater Philadelphia Cultural Alliance

In its efforts to increase positive awareness, participation, and support of cultural organizations among community leaders, audiences, and the general public, the Greater Philadelphia Cultural Alliance created the Campaign for Culture™ in 2000. A key component of the Campaign is the Philadelphia Cultural List Cooperative (PCLC), which aims to better the marketing capacity of Alliance members.

The PCLC is a master database of mailing lists compiled from participating Cultural Alliance member organizations. The List Cooperative simplifies mailing list exchanges, saves time for cultural marketers, and cuts costs for individual organizational members. More importantly, the program allows participants to gain knowledge about direct mail response rates and improve analysis methodology through collaboration and mentoring.

In just three years, the cooperative project has grown from 23 participants to 56. The 56 groups have cooperatively combined mailing lists, creating a database that now totals more than 350,000 households. The PCLC list represents 18 percent of the households in the Greater Philadelphia region.

The Campaign for Culture is made of up of nine marketing initiatives, including a weekly half-price cultural ticket e-mail, Funsavers; a cooperative advertising campaign; marketing roundtables for industry professionals; and an online events calendar, PhillyFunguide.com.

The Greater Philadelphia Cultural Alliance, established in 1972, has a membership of more than 300 nonprofit arts and culture organizations. The Alliance advocates for positive public-sector, business, and foundation policies and funding priorities at the local, state, and federal levels on behalf of its members; conducts the Campaign for Culture; administers grant programs; and, provides services to member organizations designed to help them reduce expenses or increase revenues.

Organization Contact:	Peggy Amsterdam
Project Contact:	Becky Lang Staffieri