the bca 10: hall of fame

The Boeing Company, Chicago, IL

The Boeing Company will be inducted into the BCA Hall of Fame, which honors companies that demonstrate exceptional long-term support of the arts. The BCA 10 Awards and BCA Hall of Fame Award will be presented by Americans for the Arts on October 4, 2012 at a black-tie gala at the Central Park Boathouse in New York City.

“This year’s BCA 10 honorees are a remarkable inspiration to others as they work to ensure that the arts thrive in their communities,” said Robert L. Lynch, president and CEO of Americans for the Arts. “Because of their exceptional and enduring support for the arts, citizens across the country have access to the arts, further enriching and improving the quality of life for their workers and their communities.”

“These businesses lead by example and set a standard of arts support for other companies to follow,” said William T. Kerr, BCA Executive Board Chairman and President & CEO, Arbitron, Inc. “They have demonstrated a steadfast commitment to the arts through financial and in-kind support, innovative partnerships and community involvement.”

The Boeing Company, BCA Hall of Fame Inductee

As a two-time BCA 10 award winner (2006 and 2007), Boeing invests in the arts because they fuel a community’s economic engine, help produce a creative workforce and nurture the imagination and self-reflection required to solve complex personal and community issues.

Kohler Co., Kohler, WI

"The words of John Ruskin are ingrained in the fabric of this company: 'Life without labor is guilt. Labor without art is brutality.' We bring creativity and a sense of the arts to everything we do — from Kohler plumbing and power, hospitality and golf, and Baker and McGuire furniture to the support of the John Michael Kohler Arts Center’s Arts/Industry program on the factory floor. The arts refresh lives and inspire leadership."

- Herbert V. Kohler, Jr., Chairman and CEO, Kohler Co.

Over its 138 years, Kohler Co. has expanded from plumbing products into a global multi-industry leader, driving innovation and a single level of quality in each of its core businesses: kitchen and bath, interiors, engines and power systems, hospitality and golf. Kohler Co.’s support of the arts stems, in part, from the value it places on design, innovation, and craftsmanship in every product. The importance of the arts is palpable as soon as you enter its corporate headquarters in Wisconsin, where a vibrant mural created in 1925 by Arthur Covey depicts the life of the factory.

Through the years, Kohler Co. has funded the arts at museums, performing arts centers, art schools and universities across the country. Over four decades ago, the company began to support an unusual and spirited grassroots effort that “makes real the power of the arts to transform lives and strengthen communities.” Named John Michael Kohler Arts Center (JMKAC) because of its beginnings in the 1882 home of Kohler Co.’s founder, JMKAC is an independent organization, nationally acclaimed today for the creative exchange it generates between an international community of artists and a broad, diverse public — through remarkable exhibitions, collections, residency programs, performing and media arts, and a wide range of arts education opportunities.

Among the Arts Center’s most well known programs is Arts/Industry, a unique collaboration with Kohler Co. that takes place in the manufacturing plant at the company’s headquarters. The program is developed and administered by JMKAC with major funding from Kohler Co. Arts/Industry makes the facilities and technologies of the company’s Pottery, Iron and Brass Foundries and Enamel Shop available annually to approximately 16 artists from around the world. More than 500 artists, generally 4 at a time, have been involved since 1974.

In residencies of 2 to 6 months, the artists are able to explore new ways of thinking and working and to create bodies of work that are not possible in their own studios. Works have included sculptural and functional forms, murals, temporary installations and major public art commissions for parks, convention centers and other sites from Oregon to North Carolina. Arts/Industry provides studio space in the factory that is accessible to the artists 24 hours a day, 7 days a week. They also receive free materials, use of equipment, technical assistance, photographic services, housing, round-trip transportation from their homes and modest honoraria.

The value of Arts/Industry to Kohler Co. and the region is manifold. The artists’ involvement in the factory and the community energize the associates, and a creative synergy develops not only with the designers but also with engineers, slip casters, enameling specialists, etc. The cross-pollination leads, at times, to innovative ideas regarding products. In addition, each artist spends one day per month in education programming at JMKAC and schools and universities.

The artists generally produce relatively large bodies of work that belong to them. Each artist is asked to give one work to the company and one to JMKAC. These pieces are exhibited at JMKAC, throughout Kohler Co.’s Wisconsin campus and at its Kohler Design Center, a showcase for the company’s products. In addition, works have been shown in museums and galleries worldwide. The company’s collection made its global debut in China in 2009 at Beijing’s notable 798 Art Zone —the first stop of a multi-city tour.

United Technologies Corporation, Hartford, CT

United Technologies Corporation (UTC) recognizes that the arts, like science and engineering, inspire and challenge what is possible and encourage lifelong learning and creativity. UTC has a rich history supporting the arts dating to the mid-1970s when United Aircraft acquired Carrier Corporation and Otis Elevator Company and became United Technologies. The company has spent more than $55 million on exhibitions in thirteen countries on four continents. UTC was named to THE BCA TEN in 2005 and has received BCA’s Business in the Arts Awards and Americans for the Arts’ Corporate Citizenship Award.

During the past decade, UTC employees have given more than $2 million to the United Arts Campaign of the Greater Hartford Art Council with support of the companies matching gift program. The company has matched more than $4.8 million in gifts to the arts during the past 16 years.

UTC encourages its employees to become involved in their local communities resulting in over 50,000 hours of volunteer time annually. The Volunteer Grant Program provides $250 to any qualified organization for which an employee volunteers at least 60 hours per year. In 2009, UTC made more than 509 Volunteer Grants totaling nearly $130,000.

Since 1980, UTC has sponsored more than 60 exhibits in the visual arts and over 500 performances at cultural institutions. Sponsorships are both national and international, with performances and major exhibitions at the Museum of Fine Arts Boston, Detroit Symphony, Carnegie Hall, the National Gallery of Art, and the Metropolitan Museum of Art.

In 2005, to celebrate UTC’s 25th Anniversary of supporting the arts the company underwrote a major exhibition of rarely seen drawings by Vincent van Gogh at The Metropolitan Museum of Art and commissioned three contemporary artists to create larger-than-life artwork in New York City.

The company also inaugurated Cities in Transition, an annual effort to commission new works by contemporary artists. In the first year of the program, three artists, Alex Katz, Gary Hume, and Lisa Sanditz, created paintings that were displayed as large-scale billboards in New York City. In 2006, UTC commissioned Chuck Close, Mitch Epstein, and Dayanita Singh to document their reactions to the changing urban environment by photographing three cities.

A new initiative has employees using talents they’ve developed on the job to work with nonprofits on projects to increase operating efficiencies and performance. For example, to help the Mark Twain House stabilize operations, employees gave financial and strategic planning assistance as well as an energy audit; they also provided an energy audit for Hartford Stage to evaluate and contain energy costs; and provided information technology improvements at Connecticut Public Television to enhance customer relations.

In 2009, UTC sponsored a series of 10 lectures titled “Sustainable Communities” in support of an exhibit of the same name. The lecture series presented prominent designers and developers in the green building community speaking on topics important to developing sustainable cities. UTC and Otis have donated almost $700,000 to the National Building Museum since 2000.

Deutsche Bank
New York, New York

“We believe the arts enhance our ability to respond to an increasingly complex and fast moving world with new perspectives, ideas, and insights. Partnerships between business and the arts embrace the vitality of the world around us and serve the human spirit.”

- Seth H. Waugh, Chief Executive Officer, Deutsche Bank Americas

EMPLOYEES
Contemporary art by emerging and established artists has been an important part of Deutsche Bank’s workplace since 1978. Today, nearly 50,000 works are on view in conference rooms, hallways, elevators, and reception areas. With the largest corporate art collection in the world, Deutsche Bank’s Art Works program is meant to encourage employee understanding and appreciation of contemporary art across cultures and generations. Through this collection, the bank contributes vital support to contemporary artists, while creating a visually diverse and stimulating work environment.

Employees are informed of the bank’s art programs through posters, banners, Intranet announcements, and internal publications. DB Art Enthusiasts are invited to exhibition openings, artist talks, curatorial tours, and fundraiser art auctions. Through its corporate membership program, employees and family receive complimentary or discounted admission to museums, orchestras, and operas.

Deutsche Bank hosts a variety of onsite enrichment programs. Free tours are offered for each exhibition at 60 Wall Gallery in New York. Additionally, the Meet the Artist series allows employees to hear presentations from artists about their work. Deutsche Bank also joins forces with groups such as the Multicultural Partnership and Rainbow Group Americas to host events surrounding exhibition themes, such as Dare to Struggle Dare to Win, a show of emerging Chinese artists working in the United States and Double Vision, which featured artist duos of the same gender who work together as one.

Additionally, many employees serve on the boards of arts organizations and the bank supports organizations served by employee volunteers through the Volunteer Assistance Fund and Initiative Plus grants. The bank matches employee donations dollar-for-dollar up to $5,000 per year to arts organizations.

CUSTOMERS/CLIENTS
To increase support for the arts, Deutsche Bank introduces arts organizations to top executives of other companies, hedge fund managers, wealthy individuals, and family foundations. It frequently holds client events, meetings, MBA recruiting gatherings, and press conferences in arts venues.

COMMUNITY
Recognizing the important role artists play in revitalizing the community, Deutsche Bank developed the Art and Enterprise grants program in 2002 to foster relationships between low income communities and arts organizations to affect positive social and economic change. Since 2002, the bank has given over $4.4 million to fund the creation of new cultural destinations in once neglected neighborhoods. Through its recently established New Spaces: New Opportunities grant program, the bank has committed $1.2 million to midsize cultural institutions throughout New York City that are undertaking capital campaigns for new or enhanced facilities. The funds support cultural institutions at a critical time in their development as they move their organizations to the next level and awardees have included The Bronx Museum, Harlem Stage/Aaron Davis Hall, Queens Theatre in the Park, Queens Museum, Staten Island Museum, and the Weeksville Heritage Center.

Deutsche Bank also provides support for the New York Foundation for the Arts (NYFA) Mentoring Program, which provides immigrant artists an opportunity to gain professional advancement with the help of a NYFA fellow. Since 1999, Deutsche Bank has partnered with NYFA to award an annual fellowship to an outstanding New York City artist. In partnership with the Bronx Council on the Arts, Deutsche Bank sponsored the Bronx Black Book, a guide to creative business resources in the Bronx that is an easy reference for local museums, art galleries, and nonprofits.

The bank also sponsors groundbreaking exhibitions at major museums, such as the Anish Kapoor’s Past Present, Future at the Institute of Contemporary Art, Boston; the 2008 Whitney Biennial; and the 2008 California Biennial at the Orange County Museum of Art. It also creates exhibitions from its collection featuring its recent Deutsche Bank Artist of the Business Year Miwa Yanagi at the Chelsea Art Museum and the Museum of Fine Art Houston. Deutsche Bank also lends pieces for exhibitions, such as Cai Guo Qiang’s piece Head On, for the Guggenheim Museum retrospective I Want to Believe.

As a global partner with the Solomon R. Guggenheim Museum, the bank supports exhibitions in New York and at the Deutsche Guggenheim in Berlin, which is located in the bank’s building. Together, the museum and bank commission artists—including Anish Kapoor, Cai Guo Qiang, Jeff Koons, James Rosenquist, Phoebe Washburn, and Kara Walker—to create new works, many of which become part of the bank’s collection. The bank is currently sponsoring the Three M Project in conjunction with the New Museum of Contemporary Art, Museum of Contemporary Art Chicago, and the Hammerm Museum in Los Angeles. The Three M Project embraces a new spirit of collaboration aimed at building museum collections by co-commissioning, exhibiting, and acquiring works by international emerging artists. This year Deutsche Bank will be a lead sponsor of the opening night of the Metropolitan Opera’s 125th Season.

Time Warner Inc.
New York, New York

“Creativity is as important to the communities we serve as it is to the businesses we run. That’s why Time Warner is committed to supporting the arts. By giving young people a chance to develop their talents and interests through media and arts programs, enabling more people to experience world-class theater, and nurturing diverse new artists and new works, we strive to help keep the arts rich and accessible.”
- Richard D. Parsons, Chairman and CEO, Time Warner Inc.

Time Warner offers its employees opportunities to volunteer their time and build their leadership skills while providing valuable support and resources to the arts through a number of programs. Among these is the Time Warner Pro Bono Consulting program, which teams employee volunteers who have particular skills with not-for-profits to work on specific projects. Through a board placement program, the company offers employees training in how to serve on not-for-profit boards and then matches each participant with an organization. Time Warner also has a Matching Grants Program for employee contributions to arts and education organizations and a Volunteer Grants Program, which provides up to $1,000 to a not-for-profit once an employee has given 30 hours of volunteer service.

Each year, the Andrew Heiskell Community Service Awards are given to employees who have made exceptional contributions to public service. Awards include an individual honorarium and a donation to a not-for-profit of the employee’s choice. Additionally, employees can experience the arts through corporate membership admission plans, special events and free or discounted tickets to performing arts events underwritten by Time Warner.

Time Warner is committed to broadening public access to the arts in New York, its headquarter city. It underwrote a groundbreaking ticket initiative for the 15th anniversary season of Signature Theatre Company, which enabled the theater to offer every seat for every performance for $15. The results of this partnership: 37% of the audience was from underrepresented backgrounds, 50% were new buyers.

Time Warner and Signature recently announced $20 through 20, an extension of this program which will make discounted tickets available for the next four years. Since 2004, Time Warner has been a Lead Sponsor of Fall for Dance – a ten-day festival of diverse dance companies presented by New York City Center. The sponsorship covers a special $10 ticket designed to attract new audiences. Since Fall for Dance began in 2004, 20% of the audience has never or rarely been to a dance performance.

In 2006, Time Warner collaborated with the City Parks Foundation to present CityParks Theater, which offers free performances presented by community-based theaters in Harlem and Brooklyn parks. In 2007, CityParks Theater expanded to offer free theater performances on New York City’s Lower East Side.

The company’s Youth Media and Arts Fund supports after-school theater, film, journalism and other arts programs which give underserved teens the opportunity to develop their own artistic voices while gaining valuable learning skills. This year, the company awarded grants to 14 community-based youth media and arts organizations in New York City including City at Peace, Ghetto Film School, Queens Council on the Arts, Reel Works Teen Filmmaking and Urban Word NYC.

To help nurture diverse voices in the arts, Time Warner supports community-based arts organizations, funds the development of new works by underrepresented artists and supports programs for young people interested in careers in the arts. For example, with the company’s support, New York’s Second Stage Theatre created a program to commission new plays by 10 diverse writers. The company also created the Diverse Voices Small Theater Fund to help small theaters develop and produce works by women and other underrepresented artists. In 2006, Time Warner collaborated with The John F. Kennedy Center for the Performing Arts in Washington, D.C., and the New York City Department of Cultural Affairs to launch Arts Advantage/NYC – a program to help small and midsize arts organizations develop effective marketing, fundraising and operating strategies. This year, Time Warner was a sponsor of the first National Asian American Theater Festival and was founding sponsor of TeatroStageFest, New York’s first international Latino theater festival.

Humana Inc.
Louisville, Kentucky

“Our success is driven by innovative people who thrive in communities with engaging and diverse cultural opportunities. As Humana’s business has grown, so too has its commitment to the arts.” - Michael B. McCallister, President and CEO, Humana Inc.

From Humana's inception, its Co-founders - David A. Jones and the late Wendell Cherry - have made the arts an integral part of this healthcare company's culture. Since 1975, the company has contributed more than $40 million to the arts in its headquarter city, as well as throughout the country.

In 1979, Humana made its first grant to the Actors Theatre of Louisville to sponsor the Humana Festival of New American Plays. Since then it has invested more than $16 million in the Festival that has presented works that have received three Pulitzer Prizes, six American Theatre Critics Awards and four Obies. About 25,000 attend performances annually and an estimated 90 million individuals worldwide have seen a play originated by the Festival. In 1982, the company commissioned Michael Graves to design its corporate headquarters. Graves produced an award-winning design that changed the landscape of Louisville.

The company maintains a workplace art collection that it shares with the community and it supports nearly all the arts organizations in Louisville with grants and in-kind services, and its executives serve on the boards of many of these organizations. It encourages employees to serve the arts as volunteers and it matches their gifts to arts organizations of their choice. Humana underwrites tickets for its employees, clients and customers so that they may enjoy the arts. Additionally, it supports a number of arts education programs in New York, Chicago, Austin, Kansas City, Phoenix, San Antonia, Sarasota and Washington, D.C.

UBS
New York, New York

Financial Services

For more than three decades UBS has supported the arts and positioned them as fundamental to the company‘s business strategy. In addition to investing in the arts as part of its commitment to enriching the quality of life of the communities in which it operates, UBS also supports the arts to increase knowledge and understanding of various cultures and to stimulate creative thinking in and out of the workplace.

In 1971 its world-famous corporate art collection was started under the leadership of Donald B. Marron, former Chairman of PaineWebber Incorporated, to support artists of our times and to enhance the work environment for employees and customers. A selection of works from the collection of more than 900 pieces, including commissioned works by Frank Stella and Susan Rothenberg, have been on tour to major museums throughout the United States, and have been shown at the Museum of Modern Art (MoMA) in New York in an exhibition titled Contemporary Voices: The UBS Art Collection. Forty-four works from the collection have been promised to MoMA and the public has access to the entire collection through The UBS Art Collection Web Museum (www.ubs.com/artcollection).

The company also established the UBS Art Gallery in 1985 in the lobby of its midtown Manhattan building to enable not-for-profit arts and cultural organizations to mount exhibitions that might not otherwise be seen. Three thousand employees, clients and members of the general public visit this gallery daily.

To encourage appreciation and understanding of the visual arts, UBS has sponsored many major exhibitions at leading museums around the world. UBS currently sponsors several outstanding symphony orchestras and important music festivals in the U.S., including, Boston Symphony Orchestra, The Cleveland Orchestra, Los Angeles Philharmonic, Minnesota Orchestra, The Philadelphia Orchestra, Seattle Symphony and the Ravinia Festival in Highland Park, Illinois. For a number of years it has been a major sponsor of Art Basel and more recently, Art Basel Miami Beach - two major festivals of contemporary art from around the world.

UBS actively promotes its sponsorships through local and national advertising in print and radio, as well as direct mail and communications with its clients. Each ad is designed to communicate that the partnership between UBS and the arts is a partnership of shared values. This approach builds brand association for UBS and a "buzz" for arts organizations.

Beyond general operating and project support, UBS also makes grants to help the arts reach underserved youth.  Most recently UBS partnered with the Cleveland Foundation to develop a unique approach to out-of-school arts education for youth.  SmART in the City offers 5th and 6th graders the opportunity to experience all of the forms of the fine arts in-depth over a six week, full-day “arts camp.”

Additionally, UBS annually invites many of its clients to attend the visual and performing arts sponsored by the company and it encourages employees to volunteer for the arts and serve on arts boards. It also encourages employees to make personal gifts to the arts, which UBS matches dollar-for-dollar, and to participate in the arts by using the UBS Culture Access Program which offers employees access to major arts organizations in New York, New Jersey, Connecticut, Los Angeles, San Francisco, Chicago and the Twin Cities.

UBS's exemplary leadership and long-term commitment to supporting the arts is nurturing creativity, broadening appreciation of the arts and enriching the lives of millions in the United States and worldwide.

About UBS

UBS is one of the world’s leading financial firms, serving a discerning international client base. Its business, global in scale, is focused on growth. As an integrated firm, UBS creates added value for clients by drawing on the combined resources and expertise of all its businesses.

UBS is the leading global wealth manager, a leading global investment banking and securities firm, and one of the largest global asset managers. In Switzerland, UBS is the market leader in retail and commercial banking.

UBS is present in all major financial centers worldwide. It has offices in 50 countries, with about 38% of its employees working in the Americas, 33% in Switzerland, 16% in the rest of Europe and 13% in Asia Pacific. UBS employs more than 80,000 people around the world. Its shares are listed on the Swiss Stock Exchange (SWX), the New York Stock Exchange (NYSE) and the Tokyo Stock Exchange (TSE).

Lockheed Martin Corporation
Bethesda, Maryland

Aerospace/Defense

For decades, Lockheed Martin has operated with the belief that the arts spark innovative thinking and enhance its ability to attract and retain a highly-educated, motivated workforce. The company has made a long-term commitment to support the arts to enhance the quality of life in its operating communities, and to bring people together to learn from each other and to celebrate their differences.

Highlights of the company's extensive support of the arts include:

• Sponsoring the annual A Capitol Fourth concert presented by the National Symphony Orchestra on the West Lawn of the U.S. Capitol, Washington, DC, which is nationally broadcast on PBS.
• Providing significant funding to the arts in the Washington, DC area including the Washington Ballet, the Washington National Opera, the Choral Arts Society of Washington, Center Stage and the Maryland Governor's Excellence in the Arts Awards.
• Making a leadership grant of $1.5 million for the opening of the National Museum of Women in the Arts, Washington, DC, and a $150,000 grant for the Museum's 10th anniversary; a $100,000 grant to Ford's Theatre, Washington, DC, enabling it to receive a matching grant; a grant of $75,000 to the National Gallery of Art, Washington, DC, to sponsor Christoffer Wilhelm Eckersberg, 1783-1853; contributing more than $135,000 since 1999 to Wolf Trap Foundation for the Performing Arts, Vienna, VA, for educational programming; and more than $250,000 to The John F. Kennedy Center for the Performing Arts, Washington, DC, for programming.
• Providing operating support to the Baltimore Museum of Arts, Baltimore, MD, for more than 10 years and recently sponsoring the Museum's School and Teacher Program; providing $1 million to the new Strathmore Concert Hall and Arts Education Center, Montgomery County, MD; contributing $125,000 since 2002 to the Lockheed Martin/MSAC Technology Enhancement Grants-a partnership with the Maryland State Arts Council, Baltimore MD, that provides the arts in Maryland with computer technology upgrades; making a five-year $500,000 gift to the Baltimore Symphony Orchestra, Baltimore, MD, and supporting its Arts Excel program, which brings classical musicians into inner-city schools; providing multi-year funding to the Arts for Youth program of the Lancaster Performing Arts Center, Lancaster, PA; and funding the Maryland Arts Advocacy Day.
• Supporting United Arts and the Orlando Opera, Orlando, FL; Arts Alive in Seminole, Sanford, FL; the Brevard Cultural Alliance, Viera, FL; the Maxwell C. King Center for the Performing Arts in Cape Canaveral, Melbourne, FL; the Denver Museum of Nature & Science and the Colorado Symphony Orchestra, Denver, CO; the Jefferson Symphony, Golden, CO; and the Santa Fe Opera, Santa Fe, NM.
• Encouraging its executives to join the boards of arts organizations and its employees to serve as volunteers for the arts.

Prudential Financial, Inc.
Newark, New Jersey
 
Bestowed 2002

Prudential Financial, Inc., for more than four decades, has consistently supported and developed innovative arts and arts education programs that spur economic development, improve educational opportunities and access – with a special emphasis on the underserved – and enrich the quality of life of communities large and small throughout the United States. Prudential's leadership and support of the arts throughout the country helps the arts flourish and reinforces Prudential's goal of helping individuals live better, more rewarding lives.

Prudential has benefited the arts, business and the community by:

• Playing a prominent role in the urban redevelopment of Newark, New Jersey, through its leadership and support – in excess of $12 million – to the New Jersey Performing Arts Center (NJPAC), which has been a catalyst in urban recovery by attracting people as well as restaurants, retail shops and housing to Newark.
• Supporting – through grants and employee volunteerism – an array of local and national arts organizations and projects throughout the country such as the Newark Arts Council, Newark, New Jersey; Chicago Children's Choir, Chicago, Illinois; Puerto Rican Traveling Theatre Company, Inc., New York, New York; The Philadelphia Museum of Art, Philadelphia, Pennsylvania; the Mid Atlantic Arts Foundation, Baltimore, Maryland; New Jersey Network, Trenton, New Jersey; and the Alvin Ailey Dance Foundation, Inc., New York, New York.
• Supporting a variety of arts education programs including a mentoring program, artist residencies, an after-school art enrichment program, and initiatives that bring arts training and visual, literary and performing arts to low-income inner-city youth and promote cross-cultural understanding.
• Establishing a $150,000 endowment to the Newark School of the Arts for its year-round comprehensive arts education program and summer workshops.

Johnson & Johnson
New Brunswick, New Jersey
 
Bestowed 2001

Johnson & Johnson has supported the arts since it was founded in 1886. The arts are a key element in the company's long-standing commitment to improve the quality of life in its operating communities throughout the world, and are often integrated into initiatives that address healthcare issues.

Johnson & Johnson has benefited the arts, business and the community by:

• Supplying, through its divisions Xian-Janssen Pharmaceutical and Janssen Pharmaceutica, fungicides and training for Chinese archaeologists to restore and preserve one of the world's greatest treasures — more than 8,000 terracotta soldiers discovered in 1974 in the grave of the first Chinese emperor on the outskirts of the city of Xi'an, China.
• Helping hospitals, nursing homes, and rehabilitation and health care centers bring the visual arts into their facilities by creating Society for the Arts in Healthcare. The initiative enabled these organizations to request support to begin an art program, expand an existing one or replicate a model that worked elsewhere.
• Commissioning I.M. Pei & Partners to design Johnson & Johnson's world headquarters in New Brunswick, New Jersey.
• Providing grants, in-kind services and employee volunteer assistance consistently to nearly all the arts organizations in the New Brunswick area. The company is also a leader in the revitalization of downtown Newark, New Jersey, and has provided substantial support to the New Jersey Performing Arts Center and the New Jersey Symphony Orchestra, major components of the revitalization of the city.
• Spearheading the development of the New Brunswick Cultural Center, which includes the George Street Playhouse, Crossroads Theater Company and the State Theater. The Center has been key to attracting restaurant, retail and other businesses to New Brunswick, New Jersey and ultimately to the city's economic development.
• Underwriting the PBS special, “AMERICAN DREAM: Andrea Bocelli's Statue of Liberty Concert” featuring the artist performing with the New Jersey Symphony Orchestra in Liberty State Park, Jersey City, New Jersey.
• Donating through its subsidiary Neutrogena, a collection of ancient textiles, masks and tribal arts to The Museum of International Folk Art, Santa Fe, New Mexico. Students attending Los Angeles, California and Albuquerque, New Mexico public schools were invited to create masks inspired by the exhibition that were then put on view in the museum.
• Supporting Special Eyes on the Environment, which provides creative experiences through photography for children with multiple disabilities. The company also partners with National Art Exhibitions by the Mentally Ill, Inc. to preserve and exhibit art created by mentally disabled artists.
• Providing support for The Artist as Catalyst, a pilot program of the Mid Atlantic Arts Foundation, designed to revitalize neighborhoods by placing artists in four New Jersey communities to work with residents and create large-scale public art work.
• Establishing its Corporate Art Program in 1983 to forge relationships with local, regional and state cultural institutions, and to bring art into the workplace. This program includes more than 3,000 works of art, a quarterly newsletter informing employees about upcoming exhibitions and special arts programs, and a guide to area museums and cultural institutions.
• Incorporating the visual and performing arts into the programs of Johnson & Johnson's Child Development Center, established in 1990, for the children of its employees. The programs include a reading initiative that introduces children to original book illustrations on loan from the Jane Voorhees Zimmerli Art Museum in New Brunswick, New Jersey.
• Allocating approximately 9% of its philanthropic resources to the arts and matching employee gifts to arts and cultural organizations on a two-to-one basis. In 2000, the company provided $1,259,000 in matching gifts. Employees also serve on the boards of national, state and local cultural organizations.

Bank of America
Charlotte, North Carolina
 
Bestowed 2000

Bank of America has been investing in the arts nationwide for more than 90 years. The bank considers the arts a major component of a vibrant and diverse community and continues to provide support to create stronger communities, increase access to the arts – especially among children –and build future audiences. In 1999 it allocated nearly $14 million to the arts.

Bank of America has benefited the arts, business and the community by:

• Providing a number of major grants to arts projects throughout the country, including $3 million to Port Discovery, a children's museum in Baltimore, Maryland; $1.5 million to The Museum of Modern Art in New York, New York for the Jackson Pollock retrospective; $1 million to the Miami Performing Arts Center; $2 million toward the construction of the Meyerson Symphony Center in Dallas, Texas; $5 million to the new Walt Disney Concert Hall in Los Angeles, California. The bank also made a $1 million commitment to the Nashville Symphony for the Symphony 2000 endowment campaign, in addition to sponsoring its Pops Series.
• Providing nearly $17 million in 1998 for four initiatives to help revitalize Center City, the arts and cultural district in Charlotte, North Carolina: The Mint Museum of Craft + Design for a new addition dedicated to contemporary American studio crafts; The Visual Arts Organization/Artist Community, a renovated church with 19 studios in which artists work individually and collaboratively, exhibit their work and present community programs; a commissioned interior mosaic by Keith Goddard, and exterior interactive sound and light sculptures by Christopher Janney for the Seventh Street Station, a multi-level parking garage; and the commission of North Carolina artist Ben Long to create his fourth public fresco in Center City.
• Awarding $250,000 in grants during 1999 to grassroots not-for-profit organizations in 50 U.S cities to support arts and culture programs for disadvantaged youth.
• Purchasing The Hewitt Collection, one of the country's largest and most diverse private collections of 20th-century African-American art. Following a three-year national tour, the collection is promised to the Afro-American Cultural Center in Charlotte, North Carolina.
• Making a $100,000 grant in 1999 to support the construction of the new Scottsdale Museum of Contemporary Art in Arizona, featuring performance, installation and conceptual art, as well as exhibitions of architecture, painting, studio glass, mixed media, prints and photography.
• Sponsoring the Bank of America Casual Classic Series, a program of the Atlanta Symphony Orchestra. The bank also subsidizes tickets so that orchestra students in middle school through college may attend Atlanta Symphony performances and demonstration workshops.
• Developing the Bank of America Corporate Art Program, an art collection of more than 20,000 objects which are shown in the bank's offices throughout the world, and operates public galleries in Charlotte, North Carolina; Seattle, Washington; San Francisco and Costa Mesa, California.
• Earmarking $175,000 annually to sponsor the Chamber Music Series of the Spoleto Festival USA, Charleston, South Carolina. Each Friday during the festival, bank employees wear special t-shirts to encourage customers to attend festival performances.
• Providing on-going support to the Oregon Shakespeare Festival, Ashland, Oregon and the Oregon Symphony, Portland, Oregon.
• Developing the Volunteer Grants program in 1997 to recognize and encourage volunteerism among its employees. This program provides unrestricted grants to not-for-profit organizations for which employees have committed substantial volunteer time. Through its Matching Gifts Program, the bank matches, employee and retiree contributions up to $5,000 on a one-to-one basis to arts and cultural organizations.

General Mills, Inc.
Minneapolis, Minnesota
 
Bestowed 1999

General Mills, Inc. has been supporting the arts since 1954, when the General Mills Foundation was created to support excellence and creativity in the arts, promote artistic diversity, encourage community and employee participation in the arts, and provide hands-on arts education opportunities. Believing that the staffs and boards of arts organizations are best suited to make decisions about how a grant is used, unrestricted grants continue to be the foundation's major focus. In 1998, the foundation allocated 24% of its total philanthropic contributions to the arts in its headquarters community and operating areas.

General Mills has benefited the arts, business and the community by:

• Encouraging new ideas, fostering innovation and stimulating creativity among employees through The General Mills Art Collection. Established in 1958, the collection includes more than 1,100 works that are displayed throughout the company's headquarters and research facilities, and loaned to museums for special exhibitions. In 1987, the company established an outdoor sculpture garden that includes 11 commissioned site-specific works.
• Giving a $1.5 million leadership gift for the construction of the Science Museum of Minnesota, a new science museum being built in Saint Paul, Minnesota.
• Providing $1.5 million since 1991, and committing an additional $500,000 through 2001, to the New Beginnings Campaign of The Minneapolis Institute of Arts, Minneapolis, Minnesota, to support a computerized information program. This learning system offers the institute's 500,000 annual visitors access to touch-screen terminals that provide educational information about the collections. Additionally, the company provided $635,144 in annual operating support during the same time period.
• Granting $300,000 to the Minnesota Opera Company, Minneapolis, Minnesota, for an initiative designed to reduce expenses by sharing scenery and costumes with opera companies in other cities.
• Making a $400,000 capital grant in 1996 to the Minnesota Orchestral Association, Minneapolis, Minnesota, as part of a $2 million commitment to the orchestra. In addition to the capital grant, General Mills has supported the orchestra with additional operating grants since 1994.
• Providing grants through the General Mills Foundation since 1995 to public radio and television organizations including: Public Radio International, Minneapolis, Minnesota; Community Communication, Inc., Orlando, Florida; and Twin Cities Public Television and Minnesota Public Radio, Inc., both of Saint Paul, Minnesota.
• Underwriting the educational initiatives of many of the projects it supports. For example, in 1993 it funded the educational programs of “The Africa Exhibit,” an exhibition seen by more than 250,000 schoolchildren in the Field Museum of Natural History, Chicago, Illinois. In 1995, it supported the educational programs for the exhibition “Patrick Desjarlait and the Ojibwa Tradition” in the Minnesota Museum of American Art, Saint Paul, Minnesota.
• Sponsoring arts-related activities for company employees, retirees and family members through the Art Club division of the General Mills Employee Club. Activities included tours of the company's art collection, lunchtime talks by artists, trips to museums and local galleries, and architectural tours of the Twin Cities. Additionally, the Performing Arts Committee of the General Mills Employee Club subsidizes more than 1,800 tickets to approximately 30 arts events each year for employees and their families.
• Creating and supporting the Request for Proposals program from 1991-1994, an initiative designed to spark innovative ways to increase access to the arts among underserved segments of the population. Through this initiative, 32 grants totaling $1.5 million were awarded to arts organizations. Recipients included the Minnesota Orchestral Association, Minneapolis, Minnesota, for research and development of artistic products geared to reach new and non-traditional audiences; the Toledo Orchestra Association, Toledo, Ohio, for music lessons for 75 children living in low-income housing; the Paramount Arts Center, Aurora, Illinois, for artists' fees and tickets for students; the Great Falls Symphony, Great Falls, Montana, for performances in rural communities; and the Chicago Symphony Orchestra, Chicago, Illinois, for performances and demonstrations in five inner-city Chicago schools. While this initiative was formally completed in 1994, the company continues to support projects with similar goals.
• Matching employee gifts on a two to one basis for the first $100, and on a one-to-one basis thereafter through the Arts and Culture Gift Matching Program. In FY98, 302 organizations received a total of $603,000, resulting from 1,609 gifts. The company also encourages its employees to serve as volunteers on the boards of arts organizations throughout the country.

Principal Financial Group
Des Moines, Iowa
 
Bestowed 1998

Principal Financial Group began supporting the arts in the 1930s to promote cultural awareness, reach diverse audiences and foster employee participation in the arts. In 1997, The Principal allocated 45% of its total philanthropic contributions to the arts in its headquarters area and in its operating communities.

The Principal has benefited the arts, business and the community by:

• Making a grant of $1.9 million in 1997 to be a major sponsor of “American Visions,” which included a Public Broadcasting Systems eight-part series; a companion book and a special issue of “Time” magazine, both titled “American Visions: The Epic History of Art in America;” two Web sites; and educational materials. The Principal also organized many employee programs in conjunction with this sponsorship.
• Establishing a corporate art collection in 1985 to promote creativity, introduce new ideas and enhance employee morale. The company offers guided tours of its collection for its employees, as well as for educational and community organizations. Exhibitions are presented in the company's ArtZone, an exhibition space in its headquarters building. These are often accompanied by special demonstrations and workshops.
• Commissioning Maya Lin in 1996 to create “A Shift in the Stream,” a site-specific work for a new Helmut Jahn-designed building added to its headquarters complex in Des Moines, Iowa. In 1993, the company commissioned Terry Schoonhoven and Astrid Preston to create site-specific murals for one of the company's headquarters buildings. Three years earlier, James Turrell received a commission from The Principal to create a site-specific environment entitled “Last Breath,” also in a headquarters building.
• Supporting the Des Moines Art Center with operating grants, special project support and donations of art, such as a major outdoor sculpture by Henry Moore given to the center in 1997 to celebrate the center's 75th Anniversary. Three years prior, the company sponsored the exhibition “Jean-Michel Basquiat,” as well as outreach and educational programs activities associated with the exhibition. More than 14,400 individuals, including inner-city and at-risk children, viewed the exhibition or participated in related activities. The Principal also collaborated with the center to organize walking tours of corporate art collections throughout Des Moines.
• Underwriting the Iowa premiere in 1996 of the Academy-award winning documentary film, “Maya Lin: A Strong Clear Vision.” The premiere was organized as a benefit for the Des Moines Art Center, the Iowa Natural Heritage Foundation and the Iowa Chapter of the Nature Conservancy, all in Des Moines, Iowa. The Principal also underwrote the presentation of the film for its employees, and collaborated with Des Moines-area educational institutions to offer a second, free-to-the-public screening.
• Supporting the Des Moines Symphony, Des Moines, Iowa, and commissioning four new symphonic works in 1993 by composers Roger Cicchi, Libby Larsen, Michael Torke and a college composing student. Additionally, The Principal played a major role in the symphony's 1987 search for a new conductor, and provided underwriting to produce the symphony's first compact disc recording and promotional materials.
• Underwriting the catalogue to accompany an exhibition in the Bemis Center for Contemporary Arts, Omaha, Nebraska, of works created by homeless individuals. All proceeds from the exhibition and sale of works were given to the shelters where the works were created.
• Designating more than 55% of The Principal's total contributions to the arts in its operating communities in California, Colorado, Delaware, Iowa, Nebraska, Texas and Washington, D.C., for general operating support.
• Encouraging employees of The Principal to serve on the boards of directors of many arts organizations in the company's operating communities, and offering an assortment of volunteer services, including assistance with “Art in the Park” and “Open House,” both annual visual arts festivals sponsored by the Des Moines Arts Center, as well as for “Jazz in July,” an annual month-long celebration of jazz.
• Organizing activities and events to increase awareness and appreciation of the arts for employees through the company's Art Associates program. This program includes “Art in August,” a month-long celebration of the arts for employees and their families. Additionally, more than 100 employees participate annually in The Principal Singers, the company's in-house chorus which performs in nursing homes, shopping centers and other community centers.
• Providing its employees with information about the arts through a regular employee newsletter and electronic bulletin boards, and offering them free or discounted tickets to performing arts events.

Ford Motor Company
Dearborn, Michigan
 
Bestowed 1997

Ford Motor Company has been supporting the arts for more than 50 years throughout the United States and in its global markets to foster understanding and appreciation of various cultures, to broaden access to the arts, to increase educational opportunities, and to enhance the quality of life.

Ford has benefited the arts, business and the community by:

• Sponsoring museum exhibitions in the United States and abroad. To increase understanding of African cultures, Ford collaborated with the Field Museum of Natural History in Chicago, Illinois to develop “Africa: One Continent. Many Worlds.” This exhibition traveled to 12 venues in the United States through 2000. The company also sponsored the first major exhibition of Latin American folk art, “Visiones del Pueblo: The Folk Art of Latin America,” which showcased the folk art traditions of Latin America, and underwrote a bilingual educational program which accompanied this exhibition. To share the art from many of the historic houses of Great Britain, Ford underwrote “The Treasure Houses of Great Britain” in 1989 in the National Gallery of Art, Washington, D.C. The Company also sponsored “El Alma del Pueblo: Spanish Folk Art and its Transformation in the Americas,” an exhibition that explored the nature of Spanish folk art and the vital role it plays in past and present Spanish society. It opened in the San Antonio Museum of Art, San Antonio, Texas and traveled to six cities across the country through 1999.
• Sponsoring the international exhibition “British Art Treasures from Russian Imperial Collections in The Hermitage.” This exhibition, which opened in 1996, traveled to three venues in the United States and closed in The Hermitage Museum, St. Petersburg, Russia. The following year, the company underwrote the opening of the Globe Theatre in London, England; “Jasper Johns,” a major retrospective in the Ludwig Museum in Cologne, Germany; and “Roloff Beny,” an exhibition shown in Budapest, Lisbon, London, Madrid, Ottawa, Paris and Prague through 1998. Ford also sponsored “India: A Celebration of Independence: 1947-1997,” an exhibition of 200 photographs taken in India since its independence from Great Britain. This exhibition opened in the Philadelphia Museum of Art, Philadelphia, Pennsylvania and traveled to nine additional venues in the United States and five in India through 1999.
• Becoming one of the first companies to assist the museum community in the exploration of new ways to address shifts in funding and in the development of new audiences. For example, it encouraged five museums — The Carnegie Museum of Art, Pittsburgh, Pennsylvania; The Minneapolis Institute of Art, Minneapolis, Minnesota; The Nelson-Atkins Museum of Art, Kansas City, Missouri; The Saint Louis Art Museum, Saint Louis, Missouri and The Toledo Museum of Art, Toledo, Ohio — to collaborate to present a major exhibition of Impressionist works drawn from their permanent collections. Ford encouraged the museums to share the tasks of organizing, promoting and touring the exhibition — “Impressionism: Selections from Five American Museums” — and it worked with the consortium to create an educational component. As part of this component, Ford worked with its dealers to display works of art in their showrooms that were created by children who attended the exhibition.
• Fostering broad participation in the arts by encouraging its dealers to underwrite student and teacher visits to exhibitions it sponsors, and providing vans decorated with images from the exhibitions to transport students and teachers to and from the exhibition venue. To broaden community participation, Ford often appoints a “Committee of Honor” — comprised of community leaders, Ford dealers and company employees — to serve as a liaison between the museum presenting the exhibition and the community. Many Ford dealers also distribute exhibition materials in local public schools.
• Providing general operating and project support to more than 300 visual and performing arts organizations throughout the United States, and encouraging its employees to serve the arts as volunteers and members of their boards of directors.

MetLife, Inc.
MetLife Foundation
(Received Award as Metropolitan Life Insurance Company/Metropolitan Life Foundation)
New York, New York
 
Bestowed 1996

MetLife, Inc. [formerly Metropolitan Life Insurance Company] has been supporting the arts since 1958 when the company made a lead grant toward the construction of Lincoln Center for the Performing Arts, Inc., New York, New York. Since 1977 MetLife has provided support for the arts through the MetLife Foundation. In 1995 MetLife and the MetLife Foundation allocated more than $3 million to the arts.

MetLife has benefited the arts, business and the community by:

• Creating a number of innovative programs including: Partnerships: Arts and the Schools, a program designed to foster collaborative projects between cultural organizations and public schools; Arts Partnerships Program, which links cultural organizations with community organizations; and Artist and Homeless Collaborative Project of the Whitney Museum of American Art in New York, New York, which brings homeless youths to the museum and museum educators to homeless shelters to conduct writing and drawing projects.
• Developing the Dance Collaborations Program to enable established dance companies to commission new works and to provide opportunities for choreographers to develop their craft. In 1995, the foundation made grants to Ballet Hispanico of New York, Inc., the Dance Theatre of Harlem, the José Limón Dance Foundation and the Parsons Dance Foundation, all of New York, New York.
• Forming a partnership with the Theatre Communications Group, Inc. (TCG) to develop the TCG/MetLife Foundation Extended Collaboration program. This program encourages collaborations between directors, playwrights and others to create new theater works.
• Supporting exhibitions that promote appreciation and understanding of various cultures. In 1995, exhibitions supported by the foundation included “In the Spirit of Resistance,” which examined the influence of Mexican-American muralists on the work of African-American artists; “Bridges and Boundaries: African-Americans and American Jews,” which explored similarities in experiences between the two groups; and a retrospective of the African-American photographer Roy DeCarava. The foundation was the sole sponsor of the 1995-1996 Alvin Ailey Repertory Ensemble Tour to 40 U.S. communities and was the lead sponsor of the 1995 Lincoln Center Jazz Orchestra Tour, “The Majesty of Louis Armstrong,” which featured performances in 21 U.S. cities.
• Structuring an innovative re-financing arrangement for the New York Dance Center — home of American Ballet Theatre and Feld Ballet, New York, New York, as well as the site of many rehearsal studios and theater design studios — through its Social Investment Program. The $2.5 million loan, with a below-market interest rate, guaranteed the survival of the center.
• Supporting public radio and television programs. For 12 seasons MetLife has been the sole sponsor of “Adam Smith” on PBS. In 1995, the foundation was also the sole sponsor of “BAM Radio,” a Brooklyn Academy of Music (BAM) performance series, broadcast on Public Radio International (PRI) and National Public Radio (NPR). Additionally, the foundation was the lead sponsor of the 1995 season of “Jazz From Lincoln Center” on NPR.
• Sponsoring cultural programs, including art exhibition and free lunch-time performances, in the MetLife Building in New York, New York through The MetLife Real Estate Investments Division.
• Establishing the Volunteer Ventures Program in 1990 to encourage and recognize employee volunteerism. MetLife employee volunteers may apply for $1,000 grants to benefit the organizations they serve. Each year, cultural organizations and other not-for-profit organizations throughout the United States receive approximately $100,000 through this program. MetLife employees also serve on the boards of directors of arts and cultural organizations throughout the United States.

Sara Lee Corporation
Chicago, Illinois
 
Bestowed 1995

Sara Lee Corporation supports the arts through the Sara Lee Foundation, which was established in 1981, and through its operating divisions worldwide. In 1994, the foundation's support to the arts totaled $5.4 million.

Sara Lee has benefited the arts, business and the community by:

• Supporting both established and emerging arts organizations in Chicago where the company is headquartered. Since 1980 Sara Lee has supported The Art Institute of Chicago through operating grants and exhibition support for seven major exhibitions viewed by more than 900,000 individuals. Since the 1980s, Sara Lee has underwritten exhibitions and programs in the Chicago Historical Society, has supported programs at the Steppenwolf Theatre Company and has sponsored productions of the Lyric Opera of Chicago, all in Chicago, Illinois. Sara Lee also provides general operating support to some of the newer Chicago-area arts organizations.
• Supporting the arts in its operating communities, such as underwriting scholarships to the North Carolina School of the Arts, Winston-Salem, North Carolina, and sponsoring the exhibition “North Carolina Women Making History” in the North Carolina Museum of History, Raleigh, North Carolina. In Tennessee, the company sponsored the exhibition “Duncan Phillips Collects: Paris Between the Wars” in the Dixon Gallery and Gardens, Memphis.
• Matching employee gifts to arts and cultural organizations through its Matching Grants Program. Employee gifts of up to $1,000 is matched on a two-for-one basis. The remainder, up to $10,000 per year, is matched on a dollar-for-dollar basis.
• Providing significant product and in-kind donations to arts groups throughout the United States.
• Maintaining a corporate art collection of more than 500 painting and sculptures, including works by Pissarro, Picasso and Degas. The company has published four books about the collection and has loaned works to the Reynolda House Museum, Winston-Salem, North Carolina, and the Dixon Gallery and Gardens, Memphis, Tennessee.

Corning Incorporated
Corning Incorporated Foundation
Corning, New York
 
Bestowed 1995

Corning Incorporated, established in 1851, began providing significant funding to cultural programs and arts organizations in 1952 when it established the Corning Incorporated Foundation. In 1994 the company and foundation allocated $5.1 million to the arts.

Corning Incorporated has benefited the arts, business and the community by:

• Opening its new World Headquarters in 1993, designed by Kevin Roche, and commissioning eight world-renowned glass artists to create major site-specific pieces for the new facility. Commissioned artists included: Peter Aldridge; Dale Chihuly; Rury Iwata; Stanislav Libensky; Jaroslava Brychtova; Donald Lipski; Bertil Vallien; and Dana Zamecnikova.
• Helping, in 1951, to create The Corning Glass Center, which houses The Corning Museum of Glass. The museum, which contains the most comprehensive collection of glass objects in the world, is an internationally-recognized resource for students, artists, scholars and collectors. Corning made a multi-million dollar grant towards the construction of the museum and continues to support its programs.
• Initiating and collaborating with other local businesses, cultural institutions and artists to support The Regional Cultural Plan, designed to enhance the quality of artistic and cultural life throughout the Corning and Elmira, New York region. The company also created the Corning Craft Artist Revolving Loan Project, which provides loans of up to $25,000 to craft artists who agree to establish their studios on or near Market Street, an historic district in Corning's downtown area.
• Supporting established and emerging arts organizations such as The Rockwell Museum of Western Art, Corning; Lincoln Center for the Performing Arts, Inc. and the Metropolitan Opera, both in New York, New York; and Arena Stage, Washington, D.C. In 1981, Corning developed a model Adopt-a-Gallery partnership at The Metropolitan Museum of Art, New York, New York.
• Encouraging Corning executives to serve on the boards of numerous arts groups. In addition, the company was one of the first to include cultural organizations in its employee matching gift program.

J.P. Morgan Chase & Co.
(Received Award as The Chase Manhattan Bank)
New York, New York
 
Bestowed 1994

J.P. Morgan Chase [formerly The Chase Manhattan Bank] began investing in the arts more than 35 years ago. In 1993 J.P. Morgan Chase's support to the arts totaled $2 million.

J.P. Morgan Chase has benefited the arts, business and the community by:

• Commissioning Twyla Tharp to create a new work for the Martha Graham Dance Company's 1993-94 Centennial Tour, and sponsoring the dance company's tour of Asia, its performances at the Paris Opera House, its tour of California, plus several New York City seasons. J.P. Morgan Chase has also sponsored Twyla Tharp and Dancers' tours of Japan and Caracas; The Paul Taylor Dance Company's tour of Brussels; Lar Lubovitch Dance Company's tour of Santiago; and two U.S. tours of the Dance Theatre of Harlem. Additionally, the company spearheaded a special campaign to stabilize the Dance Theatre of Harlem's financial position and to develop new audiences for the Dance Theatre of Harlem nationwide.
• Providing sponsorship and marketing support for many organizations, including the Chamber Music Society of Lincoln Center, Asia Society and the Big Apple Circus, all in New York, New York.
• Sponsoring – since 1980 – Chase Salutes the Arts, a free lunchtime music and dance series in the outdoor plaza of its New York headquarters.
• Maintaining The J.P. Morgan Chase art collection which is recognized as one of the foremost corporate art collections in the world and includes more than 20,000 works. J.P. Morgan Chase often lends works from the collection as it did for the opening of the Yokohama City Art Museum, Japan, and for “Photoplay,” a touring exhibition of 100 photographs from the J.P. Morgan Chase collection.
• Sponsoring major touring exhibitions including “Man Ray/Bazaar Years: A Fashion Retrospective” organized by the International Center of Photography, New York, New York; “Helen Levitt,” organized by the San Francisco Museum of Modern Art, San Francisco, California; and “Fifty Years of Collecting: An Anniversary Selection” in the Solomon R. Guggenheim Museum, New York, New York.
• Supporting nearly 300 arts organizations annually, including 175 in New York through its Small Grants Program for the Arts and Neighborhood Grants Program.
• Encouraging J.P. Morgan Chase executives to serve on the boards of directors of arts organizations throughout the U.S.

ExxonMobil Corporation
(Received Award as the Mobil Corporation)
Irving, Texas

Bestowed 1994

ExxonMobil [formerly Mobil Corporation] has been supporting the arts since the early 1960s. The company believes that its support to the arts enriches society and creates a more beneficial environment for all. In 1993, ExxonMobil committed more than $13 million in philanthropic, advertising and marketing support to the arts.

ExxonMobil has benefited the arts, business and the community by:

• Becoming the first business in the U.S. to undertake a major sponsorship on public television. Since 1971 the company has invested more than $100 million in “Masterpiece Theatre” on PBS. Additionally, ExxonMobil has supported other public television series such as “Mystery!, The Ascent of Man,” as well as “Life on Earth” and its sequel “The Living Planet: A Portrait of the Earth.” Public television programs underwritten by ExxonMobil have won more than 30 Emmy Awards and have been viewed by millions worldwide.
• Sponsoring major exhibitions, including the traveling exhibitions “From Sea to Shining Sea: A Portrait of America, Photographs by Hiroji Kubota” organized by the Corcoran Gallery of Art, Washington, D.C., and “Sculpture of Indonesia,” organized by the National Gallery of Art, Washington, D.C.. The company was the first business to provide special grants to museums, enabling them to remain open free to the public one night each week. This tripled the number of visitors to participating museums.
• Awarding, since 1980, the Pegasus Prize to recognize works from countries whose literature is rarely translated and published in English. Recent prize-winning works include: “Night,” by Bilge Karasu, Turkey; “The Year of the Frog,” by Martin Simecka, the Czech and Slovak Republics; and “Turbulence,” by Jia Pingwa, China.
• Devoting its Op-Ed advertising space to special messages designed to encourage interest in, and support of, the arts. These ads appear in major national publications and are read by more than 10 million individuals annually.
• Providing general operating support to more than 250 arts and cultural organizations each year. ExxonMobil executives also serve on the boards of directors of cultural organizations in the company's operating areas.

Hallmark Cards, Inc.
Kansas City, Missouri
 
Bestowed 1993

Hallmark Cards, Inc. has been supporting the arts since it was founded in 1910. Through its support to the arts, Hallmark exercises its commitment to nurturing employees and their ideals. In 1992, the company allocated more than $26 million to the arts, which enable people of all ages to experience the arts.

Hallmark has benefited the arts, business and the community by:

• Producing Hallmark Hall of Fame, the award-winning dramatic television series seen by more than 100 million individuals annually.
• Enabling more than 120,000 children annually since 1968 to explore creativity by creating their own art through the Kaleidoscope program. The company maintains a permanent Kaleidoscope facility in its Kansas City headquarters and supports a traveling Kaleidoscope exhibition, which visits more than 20 cities each year.
• Assisting minority students interested in pursuing art and writing careers by offering scholarships and summer internships at Hallmark through the Hallmark Minority Scholarship/Internship Program.
• Recognizing students who have created the best painting or drawing in their geographic region with The Scholastic Arts Awards. Winning students receive the Hallmark Honor Prize cash awards.
• Maintaining The Hallmark Art Collection and The Hallmark Photographic Collection, containing more than 4,000 works by leading American artists. Works from these collections are also exhibited in museums worldwide.
• Encouraging employees to serve as volunteers for cultural organizations through The Hallmark Employee Volunteer Program. Hallmark's Greeting Card Design Division supports an arts program in the Kansas City Children's Mercy Hospital, Kansas City, Missouri.
• Offering The Corporate Ticket Discount Program, which encourages Hallmark employees and their families to attend performances by paying half their ticket costs.

Target Corporation
(Received Award as Dayton Hudson Corporation)
Minneapolis, Minnesota
 
Bestowed 1992

Target Corporation [formerly Dayton Hudson Corporation] has been supporting the arts since the 1940s. Each year, the Target Foundation and the corporation's operating divisions – Target and Mervyn's, and the Department Store Division which includes Dayton's, Hudson's and Marshall Fields – commit approximately 40% of the corporation's annual philanthropic budget to support more than 1,000 cultural programs across the country. This amounted to $10.6 million in 1991.

Target has benefited the arts, business and the community by:

• Developing a number of innovative initiatives with cultural organizations in the Twin Cities, its corporate headquarters area. In 1979, the corporation established its Comprehensive Arts Support Program (CASP) to support major arts institutions with annual general operating support to encourage their continued artistic growth. The Dayton Hudson/General Mills/Jerome Travel and Study Grant Program was initiated by Target in 1986 to provide artists and arts administrators with grants of up to $5,000 for professional development through travel and study. In 1991, the Dayton Hudson Artists Loan Fund was established to make loans to individual artists for artistic and business development. Arts Over AIDS was initiated by Target in 1988 in collaboration with Twin Cities arts organizations, individual artists and persons with AIDS to establish worksite policies and to provide information about AIDS education to arts organizations.
• Working to broaden understanding among various cultures. For example, Target funded “Heritage,” a public television series about the contributions of Hispanic culture to the United States. The series was broadcast in 60 cities throughout the country, and used as a teaching tool in high school and college classrooms, as well as in community centers nationwide. Additionally, Mervyn's developed Expressions ‘90 to build audiences for the arts and preserve cultural heritages within Asian, African-American and Hispanic communities. Target was also a founding sponsor of the Arts Incubator Program, a collaboration between Wayne State University's Center for Urban Studies and the Arts League of Michigan, that provides African-American arts organizations with management training and expertise.
• Bringing the arts into the lives of its customers and employees, and encouraging both groups to support the arts, as well. The corporation's retail operations sponsor fashion benefits that have raised more than $400,000 annually for arts organizations such as the Chicago Symphony Orchestra, Chicago, Illinois; The Detroit Institute of Arts, Detroit, Michigan; The Minneapolis Institute of Arts and the Walker Art Center Sculpture Garden, both in Minneapolis, Minnesota. Target has also worked with prominent artists, including David Hockney, Eiko Ishioka, Annie Liebowitz, Roy Lichtenstein and Frank Stella, to design shopping bags for its department stores.
• Encouraging company executives to serve as members of the boards of directors, and employees to provide volunteer services to cultural organizations.

ChevronTexaco Corp.
(Received Award as Texaco Inc.)
San Francisco, California
 
Bestowed 1992

ChevronTexaco [formerly Texaco, Inc.] has a long tradition of bringing quality cultural programs to diverse audiences, nationally and in communities where ChevronTexaco employees live and work. The company commits a significant portion of its philanthropic budget to the arts each year. This totaled more than $8 million in 1991.

ChevronTexaco has benefited the arts, business and the community by:

• Sponsoring national live radio broadcasts of productions by The Metropolitan Opera since “The Marriage of Figaro” opened in December of 1940. This is the longest national sponsorship in broadcast history. The company expanded its involvement with The Met during the 1960s by creating the Texaco-Metropolitan Opera Radio Network, which broadcasts live performances to more than 300 classical music stations in the U.S. and Canada. In 1977, ChevronTexaco began sponsoring Met telecasts on public television, enabling the organization to reach an even broader audience. And in 1980, the company made a $5 million leadership grant to The Metropolitan Opera Centennial Fund. In 1990, ChevronTexaco celebrated the 50th anniversary of the Texaco-Metropolitan Opera Radio Broadcasts with the expansion of live broadcast transmissions to Europe over the Texaco-Metropolitan Opera International Radio Network. Over the five decades following the December 1940 broadcast, ChevronTexaco's sponsorship of The Met amounted to more than $115 million.
• The company underwrites “Free Day” at the Denver Museum of Nature and Science (formerly Denver Museum of Natural History) for senior citizens, public admittance on “Texaco Star Nites” at The Hudson River Museum, Yonkers, New York, and “Art After Hours” at the Neuberger Museum at the State University of New York at Purchase, New York. The Katonah Arts Mile, created by ChevronTexaco, is part of an advertising campaign to help develop awareness of The Katonah Museum of Art, the John Jay Homestead State Historic Site and Caramoor Center for Music & the Arts, all in Katonah, New York.
• Providing grants to hundreds of organizations across the United States each year, many of which support educational projects, as well as initiatives designed to reach underserved audiences and broaden audiences for the arts. The company has funded Music Center on Tour, an outreach program developed by the Performing Arts Center of Los Angeles County (formerly Los Angeles Music Center), Los Angeles, California, to introduce public elementary schoolchildren to a wide range of performance experiences; as well as the In the Wings Program created by The Ensemble Theater, Houston, Texas, offering more than 250 minority and low-income youths the opportunity to participate in theatrical training programs. “Texaco Stars in the Community,” a weekly cable television program that helps to increase audiences for small and mid-sized arts organizations in Westchester County, New York.
• Encouraging increased attendance and support of museums and exhibitions through the company's visual arts programs.
• Supporting a wide variety of cultural institutions in local communities, including the Lyric Opera of Chicago, the Houston Symphony Orchestra, the Performing Arts Center of Los Angeles County, the Oklahoma Arts Institute and the Tulsa Opera. Company executives and employees provide extensive volunteer support to many arts organizations throughout the country, and the company makes small grants to the local organizations for which they volunteer.

AT&T
New York, New York
 
Bestowed 1992

AT&T has been supporting the arts for more than half a century with the belief that the arts are an indispensable form of expression and communication. The company designates approximately 15% of its annual philanthropic budget to the arts. This totaled nearly $5 million in 1991. AT&T's philanthropic support is enhanced by extensive advertising and marketing programs developed in conjunction with its sponsorships.

AT&T has benefited the arts, business and the community by:

• Undertaking many landmark partnerships that have brought the arts to millions of individuals. “The Telephone Hour,” which began airing on radio stations throughout the country in 1940, introduced Americans to a number of great artists during its 28 years of broadcast. “Young People's Concerts,” hosted by Leonard Bernstein and televised nationwide from 1964-1968, provided millions of children with the opportunity to learn about classical music. And, AT&T: American Orchestras on Tour funded performances by 30 major orchestras in 284 American cities. AT&T has sponsored additional radio and television programs, including “Carnegie Hall Tonight,” “With Horowitz in Moscow” and “The MacNeil/Lehrer Newshour.”
• Providing performing arts organizations with considerable support to create, produce and present new works. AT&T OnStage, one of the first major theatrical initiatives undertaken by a business, provides support to professional not-for-profit theaters to develop and present new plays and musicals. The AT&T New Plays for the Nineties Project encourages the production of new American plays and musical theater works by women and minority playwrights and composers. AT&T Dance Tour has enabled dance companies to tour to more than 200 American cities. And, the AT&T American Encore Program encourages the rehearsal and performance of works by 20th century American composers that have been premiered, but not frequently performed.
• Sponsoring hundreds of major exhibitions and visual arts programs throughout the country, including “An American Vision: Three Generations of Wyeth Art,” “High and Low: Modern Art and Popular Culture,” “David Hockney: A Retrospective,” “Robert Longo,” “Robert Wilson's Visions,” and AT&T Portfolio Tours of The Met, a series of self-guided audio tours of some of the permanent collections of The Metropolitan Museum of Art. In 1991, the AT&T New Art/New Visions Program was established to support contemporary art by providing grants for the exhibition and acquisition of recently created work by living American artists.
• Striving to make the arts a significant part of its corporate culture. The AT&T Corporate Art Collection contains more than 8,000 works of contemporary art. Nearly 200 AT&T executives are members of the boards of directors of cultural institutions throughout the country, and AT&T employees volunteer extensively with cultural organizations in their local communities. Employees in each of AT&T's operating areas recommend arts organizations in their local area for support. And, AT&T has a one-to-one employee matching gifts program for cultural institutions.

American Express Company
New York, New York
 
Bestowed 1992

American Express Company has been supporting the arts for more than 35 years. The company believes that its support enhances the quality of life for individuals throughout the world. Each year, American express allocates approximately 25% of its philanthropic budget to the arts. In 1991, this totaled $5 million.

American Express has benefited the arts, business and the community by:

• Providing support for new and promising talent, including grants to The Fund for New American Plays, a joint project with The John F. Kennedy Center for the Performing Arts and the President's Committee in the Arts and the Humanities; and the Foundation of Dramatists Guild/Young Playwrights Festival.
• Underwriting programs to bring the arts into public schools, such as the New York Shakespeare Festival/Playwriting in the Schools and Jazzmobile, Inc./Arts Education Enrichment Program.
• Sponsoring programs that encourage different cultures to better understand each other such as the American-Soviet Youth Orchestra's tour to 17 countries and the New York International Festival of the Arts.
• Supporting new and innovative projects, such as the Artists' Files OnLine, developed by the Non-Traditional Casting Project, and New York City On Stage Accessibility Information, a 24-hour hotline created by the Theatre Development Fund.
• Providing managerial expertise and financial support to help the Dance Theatre of Harlem resolve its financial problems and prevent it from disbanding.
• Sponsoring numerous exhibitions, including “Rembrandt,” “Revelaciones: The Art of Manuel Alvarez Bravo,” “Annie Leibovitz Photographs 1970-1990,” “Diamonds are Forever: Artists and Writers on Baseball,” “Henri Cartier Bresson,” and “New Traditions: Thirteen Hispanic Photographers.” The company also sponsored the Micro Gallery: Computer Information Room, the first of its kind, in the National Gallery of Art in London.
• Incorporating the arts into its Cause-Related Marketing Program in 1981. This program has produced an estimated $20 million for the arts and served as a model for how business and the arts can work together to achieve mutual goals.
• Serving as a principal supporter of the Arts & Events Program in its world-wide headquarters in New York, New York.
• Encouraging American Express Company executives and employees to serve as members of the boards of directors and to volunteer extensively for arts organizations in their communities. The company also matches employee gifts to cultural organizations on a one-to-one basis.

Altria Group, Inc.
(Received Award as Philip Morris Companies Inc.)
New York, New York
Bestowed 1992

Altria Group, Inc. [formerly Philip Morris Companies Inc.] began supporting the arts nearly 35 years ago to spark employee creativity, to embrace innovation and diversity, and to reinforce its progressive operating philosophy. Altria commits approximately 25% of its annual philanthropic budget to the arts, which amounts to millions of dollars each year.

Altria has benefited the arts, business and the community by:

• Underwriting hundreds of art exhibitions, including “Pop and Op,” “The Vatican Collections: The Papacy and Art,” “Primitivism in 20th Century Art: Affinity of the Tribal and the Modern,” “The Precious Legacy: Judaic Treasures from the Czechoslovak State Collections,” “The Age of Sultan Suleyman the Magnificent,” “Memory and Metaphor: The Art of Romare Bearden 1940-1987,” “Albert Bierstadt: Art and Enterprise,” and “The Flowering of American Folk Art, 1776-1876.”
• Supporting performing arts programs and tours to nurture creativity, build audiences and encourage the presentation of new works. Among the company's sponsorships are the Brooklyn Academy of Music's “Next Wave Festival;” national tours of the Alvin Ailey American Dance Theater and The Joffrey Ballet; and the Dance Project, which provides funding to more than 70 dance organizations that have contributed to the development of dance in the United States.
• Becoming the first business to devote corporate advertisements exclusively to the arts to encourage the public to attend arts programs and to increase public awareness of its support of the arts. The company has also created documentary films in connection with several of its exhibition sponsorships, which have been broadcast on public television.
• Sponsoring “Americans and the Arts,” a nationwide public opinion survey since 1973. Additionally, company executives frequently make presentations about the importance of the arts, the merits of corporate sponsorship of the arts and the need for government funding of the arts.
• Encouraging smaller arts organizations to pool resources and develop alternative funding strategies as a result of the company's corporate leadership grant to establish the Arts Forward Fund, a consortium of business and foundation grantsmakers designed to encourage arts organizations to be innovative and forward thinking in their planning.
• Establishing in 1983, a branch of the Whitney Museum of American Art in its New York headquarters, and displaying works of contemporary art from the company's art collection throughout its headquarters building, as well as in its offices around the world.
• Encouraging executives to serve on the boards of many cultural organizations, and employees to volunteer extensively with arts organizations. The company also has a two-to-one employee matching gifts program for cultural institutions.