resources

National Arts Marketing Project

National Arts Marketing Project (NAMP) is designed to help arts organizations better understand the marketplace in which they operate and recognize the benefits of an aggressive, outward-looking audience development effort. NAMP helps arts organizations understand this viewpoint by instituting long-term systemic change and helping them acquire and implement sophisticated marketing skills. More than 10,000 nonprofit arts organizations nationwide have strengthened their marketing skills through NAMP.

ArtsMarketing.org is the comprehensive web portal for NAMP that organizes practical marketing information in a format that is easily accessible to novice, intermediate, and expert marketers alike. ArtsMarketing.org is also a resource for teachers and students in arts administration/arts management programs, and for all members of the arts community across disciplines. Through ArtsMarketing.org, artistic peers and marketing professionals address daily marketing needs and longer-term marketing issues.

Additionally, the site hosts information about The National Arts Marketing Project Conference, an annual convening of arts marketers from across North America and the globe, and The Nonprofit Marketing Training program which offeres high-quality, custom workshops.

Visit ArtsMarketing.org to learn more about all of the information and services offered by NAMP.