arts & business council®

National Arts Marketing Project

Nonprofit Marketing Training

How do you bridge the gap between small marketing budgets and big expectations?
The National Arts Marketing Project (NAMP) offers high-quality training sessions that can make marketing budgets work twice as hard. The reputation of NAMP's workshops for delivering practical and inspiring information as well as the skills and strategies for developing new arts audiences has grown significantly.

To meet this demand, NAMP now offers these workshops everywhere!
NAMP Nonprofit Marketing Training will deliver NAMP workshops with the same high standards and effectiveness to any and all arts groups or organizations. Training sessions come in a variety of formats from one-day workshops to staff training, flexible enough to create a customized training session to meet your needs.

Private foundations, corporate funders, service organizations, and government agencies can stretch their granting dollars and impact multiple arts groups by scheduling a NAMP workshop locally. These timely, hands-on workshops aim to make an organization's marketing as dynamic as its art and teach arts managers how to spend their limited marketing dollars more effectively.

Workshop Topic Samples

• How to Write a Marketing Plan
• Positioning/Branding
• Finding & Motivating New Arts Audiences
• The Road to Audience Diversity
• Generational Marketing
• Customer Service
• Buzz Marketing 

Training Formats

• Half or Full Day Workshop Sessions
  Half or full day sessions modeled after the NAMP affiliate workshops, keeping to the same standards under which affiliate workshops are developed.
• Marketing Boot Camps
  NAMP's Boot Camps combine eight days of training with individual consulting, granting, and mentoring. A mini version of this program can be customized to the needs of the client, and may last anywhere from two to four days.
• Staff Training
  NAMP has provided staff training for groups from 5–500 on marketing and audience development in the arts, including intensive customer service training for docents, box office personnel, and management.
• Customized Seminars
  Curricula can be developed to address the specific marketing and audience development needs of a client.

The Faculty
The National Arts Marketing Project chooses its workshop leaders for their experience in the fields of marketing and arts management, their ability to teach marketing theory and its application in the real world, their ability to make abstract issues concrete, and their knowledge of and ability to teach adult learners.

Contact Us
If you would like additional training information or to discuss how the National Arts Marketing Project can help to solve the current issues or problems facing your arts organization, please contact the NAMP Program Coordinator at 212.223.2787.

“The National Arts Marketing Project ‘crash course’ received unanimous raves from those conference attendees who responded. One manager wrote, 'I have returned to my home theater so invigorated and with tools I never imagined I had. It felt like those moments in acting school when you a had a breakthrough…' "
—Ben Cameron, Executive Director, Theatre Communications Group