research
Topic: Cultural Tourism: Craft and Heritage Trails
The marketing of local culture through heritage sites and other city and regional cultural features is a growing trend. Craft and heritage trails are regionally based and built around a specific topic—such as handcrafts, a musical genre, or a series of historic events. These serve as major contributors to the regional tourism economy and appeal to tourists that are seeking immersive travel experiences.
North Carolina’s HandMade in America is a national leader in the development of craft and heritage trails. The nonprofit organization develops trails, tours, and adventures through initiatives that focus on bonding visitors with craft, people, and place.


